Direct commerce got a boost last week when major retailers Federated Department Stores, Circuit City Stores and Restoration Hardware reaffirmed and increased their commitment to ...
/> The cover of a catalog has always played an essential role: to persuade recipients, in just a few seconds, not to throw the entire book ...
As online video becomes a more popular medium attracting consumer attention, new video advertising platform ScanScout has come on the scene offering to help marketers ...
Yahoo partnered with cell phone directory go2.com to offer a suite of services designed to allow publishers to distribute and monetize content on mobile phones. ...
Motorists in six states are suing a company that sends advertising in vehicle registration notices, saying it violates a federal law that protects their personal ...
As the music industry searches for new ways to create revenue, Prodege has created interactive search pages for music artists to directly target fans and ...
Newgistics is set to announce today the acquisition of Logistics Management Inc., a provider of transportation brokerage services optimized for less-than-truckload shipping.
UPS has launched UPS Delivery Intercept, an automated service that enables shippers to intercept and reroute packages before they are delivered.
The U.S. Postal Service filed a request with the Postal Regulatory Commission on April 2 to postpone the April 3 termination date for the repositionable ...
Following last week's rumor regarding Microsoft bidding to acquire DoubleClick, Google is rumored to be bidding, too.
Fashion e-commerce site Bluefly Inc. created an interactive campaign that uses television and e-mail to take on the provocative subject of risking a fashion faux ...
With Webcasts increasingly the go-to Internet marketing strategy among business-to-business companies, it's no surprise that Webcasting solutions provider On24 Inc. has thousands of these marketing ...
To expand on its 20,000-circulation rate base, Asian-American lifestyle title East West magazine is focusing its strategic efforts on its Tour of Cities campaign.
Clive Maclean, president of The Marketing Store for U.S. agency services, has been promoted to president of the shop's North America agency services.
McCann Worldgroup's MRM Worldwide has named Bradley Starr as the direct marketing agency's chief people officer, a title rarely used in the industry.
Rare Method Interactive Corp., an interactive agency in Calgary, Alberta, has bought Blain Olsen White Gurr Advertising, Salt Lake City, UT.
EMI Music introduced a music file format with no digital rights management restrictions. This comes more than a month after Apple CEO Steve Jobs wrote ...
Peter Thompson, co-founder of leading London-based ad agency Joshua G2, was promoted to CEO of the Europe, Middle East and Africa (EMEA) division of G2 ...
The more catalog companies I advise, the more I am convinced that product retirement is an unknown component of catalog management. In most instances, 20 ...
I may be wrong. I frequently am. But there are three Web metrics people seem overly concerned with that I just don't worry about.
In my tool kit, there's a ratty old screwdriver that I inherited from my father. And he inherited it from his father. It's beat up ...
Whereas short print runs drive sales for many digital print providers, WMSG Inc. is finding significant growth in enterprise acquisition and retention campaigns that have ...
How much is it to have dinner for two in St. Petersburg's art quarters? Where can one fly a Russian military jet for 15 minutes?
The long-threatened postal hike is now official. And there seems to be a Rip Van Winkle effect afoot. It's like the periodicals or direct mail ...
The U.S. Postal Service last week published proposed revisions to the Periodicals portion of the mailing standards that will accompany the new Periodicals pricing slated ...
Athletic company Reebok is promoting the message that running is a casual sport for runners of all speeds, not one reserved for the marathoner.
Global digital marketing services network Isobar has appointed Fredrick Marckini to the newly created position of chief global search officer.
Gift certificates always have been popular among consumers because they are easy to give and easy to use. In recent years, plastic gift cards have made ...
The Internet is a much more advanced communications tool than anything which has come before it, including hard copy brochures, catalogs and the like. The ...
New privacy restrictions are coming for our lifeblood, direct mail. And these limits will surely cripple your business, provided that you're irresponsible enough.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
