April 2007 29 13 Issue of Direct Marketing News

April 2007 29 13 Issue of Direct Marketing News


Billion-dollar sales win recognition for e-commerce, catalogs

Direct commerce got a boost last week when major retailers Federated Department Stores, Circuit City Stores and Restoration Hardware reaffirmed and increased their commitment to ...

Uncovering the catalog cover's new role

/> The cover of a catalog has always played an essential role: to persuade recipients, in just a few seconds, not to throw the entire book ...

ScanScout looks to target ads in video

As online video becomes a more popular medium attracting consumer attention, new video advertising platform ScanScout has come on the scene offering to help marketers ...

Yahoo partners with go2 for mobile

Yahoo partnered with cell phone directory go2.com to offer a suite of services designed to allow publishers to distribute and monetize content on mobile phones. ...

Motorists sue Imagitas over use of personal information

Motorists in six states are suing a company that sends advertising in vehicle registration notices, saying it violates a federal law that protects their personal ...

Prodege incentivizes search for music fans

As the music industry searches for new ways to create revenue, Prodege has created interactive search pages for music artists to directly target fans and ...

Newgistics buys LMI to offer LTL shipping

Newgistics is set to announce today the acquisition of Logistics Management Inc., a provider of transportation brokerage services optimized for less-than-truckload shipping.

UPS launches Delivery Intercept service

UPS has launched UPS Delivery Intercept, an automated service that enables shippers to intercept and reroute packages before they are delivered.

USPS asks PRC to extend RPN test

The U.S. Postal Service filed a request with the Postal Regulatory Commission on April 2 to postpone the April 3 termination date for the repositionable ...

Speculation on DoubleClick deal continues

Following last week's rumor regarding Microsoft bidding to acquire DoubleClick, Google is rumored to be bidding, too.

Bluefly promotes Web site with racy campaign

Fashion e-commerce site Bluefly Inc. created an interactive campaign that uses television and e-mail to take on the provocative subject of risking a fashion faux ...

YouTube model meets BTB Web casts on new site

With Webcasts increasingly the go-to Internet marketing strategy among business-to-business companies, it's no surprise that Webcasting solutions provider On24 Inc. has thousands of these marketing ...

East West tours U.S. cities to grow readership

To expand on its 20,000-circulation rate base, Asian-American lifestyle title East West magazine is focusing its strategic efforts on its Tour of Cities campaign.

Marketing Store promotes Maclean

Clive Maclean, president of The Marketing Store for U.S. agency services, has been promoted to president of the shop's North America agency services.

MRM taps Starr as chief people officer

McCann Worldgroup's MRM Worldwide has named Bradley Starr as the direct marketing agency's chief people officer, a title rarely used in the industry.

Rare Method buys Utah BTB shop

Rare Method Interactive Corp., an interactive agency in Calgary, Alberta, has bought Blain Olsen White Gurr Advertising, Salt Lake City, UT.

EMI goes DRM-free

EMI Music introduced a music file format with no digital rights management restrictions. This comes more than a month after Apple CEO Steve Jobs wrote ...

Peter Thompson named CEO of G2 EMEA

Peter Thompson, co-founder of leading London-based ad agency Joshua G2, was promoted to CEO of the Europe, Middle East and Africa (EMEA) division of G2 ...

Product retirement can breed champion catalogs

The more catalog companies I advise, the more I am convinced that product retirement is an unknown component of catalog management. In most instances, 20 ...

Web metrics: The good, the bad and the useful

I may be wrong. I frequently am. But there are three Web metrics people seem overly concerned with that I just don't worry about.

7 ways to power up your postcards

In my tool kit, there's a ratty old screwdriver that I inherited from my father. And he inherited it from his father. It's beat up ...

One-to-one marketing goes broad at digital printer WMSG

Whereas short print runs drive sales for many digital print providers, WMSG Inc. is finding significant growth in enterprise acquisition and retention campaigns that have ...

U.S. publishers set sights on domestic Russian market

How much is it to have dinner for two in St. Petersburg's art quarters? Where can one fly a Russian military jet for 15 minutes?

Countermeasures to higher postal costs

The long-threatened postal hike is now official. And there seems to be a Rip Van Winkle effect afoot. It's like the periodicals or direct mail ...

The USPS proposes Periodicals standards

The U.S. Postal Service last week published proposed revisions to the Periodicals portion of the mailing standards that will accompany the new Periodicals pricing slated ...

Reebok eases up on competition online

Athletic company Reebok is promoting the message that running is a casual sport for runners of all speeds, not one reserved for the marathoner.

Marckini leaves iProspect for Isobar

Global digital marketing services network Isobar has appointed Fredrick Marckini to the newly created position of chief global search officer.

Kmart settlement draws attention to gift card regulation

Gift certificates always have been popular among consumers because they are easy to give and easy to use. In recent years, plastic gift cards have made ...

Be your Web site's harshest critic

The Internet is a much more advanced communications tool than anything which has come before it, including hard copy brochures, catalogs and the like. The ...

Put Web 2.0 trends to work for your direct mail

New privacy restrictions are coming for our lifeblood, direct mail. And these limits will surely cripple your business, provided that you're irresponsible enough.

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