April 2008 30 13 Issue of Direct Marketing News
This Is How We Do It
Dominic Powers weighs in on current e-mail marketing trends in Asia and the future of mobile in the region.
With the confluence of postal increases, consumers' green advocacy and soaring paper costs, it wouldn't be unreasonable to think that insert media is one of ...
In 2008, US paid search advertisement revenue is expected to reach $15.52 billion, according to JP Morgan. This represents a 31.9% increase over 2007. Despite ...
Chances are, you've been hearing a lot about widgets lately. They offer organizations an additional way to grow and distribute their brand (and boost their ...
Peter Meyers, VP of marketing at ICOM Information & Communications LP, and Elizabeth Gordon, president of Flourishing Business, discuss the role coupons play in long-term ...
Microsite fashions a unique partnership for Mercedes-Benz; hand addressing energizes results for Current Energy; and sweepstakes drives engagement for Harlequin/NASCAR/Office Depot.
Jason Marrone discusses the evolution of Jelly Belly's e-mail marketing techniques
What are the differences in hiring practices when shifting focus from entry-level to senior-level marketing professionals?
While it's easier to build an entry-level pool of candidates through advertising, job postings and external referrals, it becomes more difficult to find qualified candidates ...
This seemingly traditional postcard has a few twists. The vertical design gives it a different look. It includes the necessary elements of an effective direct ...
EFoodSafety.com Inc., a developer of nutritional products and supplements, launched two DRTV campaigns for its healthcare supplements Cinnergen and Cinnechol last week. The ads, created ...
American Apparel, a multichannel retailer of sweatshop-free clothing, has launched a push to make its e-mail marketing more personalized. The retailer, which manufactures all of ...
As mobile devices continue to become more sophisticated, the cell phone experience keeps getting better for marketers and consumers alike. At last week's CTIA show ...
Today's successful affiliate programs are more sophisticated and specialized than in the past - four industry experts share their tips on how to get the ...
Get a dollar off on Cheerios, if you bring your mobile phone? This could be the case as grocery store chain Kroger has entered a ...
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