Dominic Powers weighs in on current e-mail marketing trends in Asia and the future of mobile in the region.
With the confluence of postal increases, consumers' green advocacy and soaring paper costs, it wouldn't be unreasonable to think that insert media is one of ...
In 2008, US paid search advertisement revenue is expected to reach $15.52 billion, according to JP Morgan. This represents a 31.9% increase over 2007. Despite ...
Chances are, you've been hearing a lot about widgets lately. They offer organizations an additional way to grow and distribute their brand (and boost their ...
Peter Meyers, VP of marketing at ICOM Information & Communications LP, and Elizabeth Gordon, president of Flourishing Business, discuss the role coupons play in long-term ...
Microsite fashions a unique partnership for Mercedes-Benz; hand addressing energizes results for Current Energy; and sweepstakes drives engagement for Harlequin/NASCAR/Office Depot.
Jason Marrone discusses the evolution of Jelly Belly's e-mail marketing techniques
While it's easier to build an entry-level pool of candidates through advertising, job postings and external referrals, it becomes more difficult to find qualified candidates ...
This seemingly traditional postcard has a few twists. The vertical design gives it a different look. It includes the necessary elements of an effective direct ...
EFoodSafety.com Inc., a developer of nutritional products and supplements, launched two DRTV campaigns for its healthcare supplements Cinnergen and Cinnechol last week. The ads, created ...
American Apparel, a multichannel retailer of sweatshop-free clothing, has launched a push to make its e-mail marketing more personalized. The retailer, which manufactures all of ...
As mobile devices continue to become more sophisticated, the cell phone experience keeps getting better for marketers and consumers alike. At last week's CTIA show ...
Today's successful affiliate programs are more sophisticated and specialized than in the past - four industry experts share their tips on how to get the ...
Get a dollar off on Cheerios, if you bring your mobile phone? This could be the case as grocery store chain Kroger has entered a ...
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
