April 2008 30 13 Issue of Direct Marketing News

April 2008 30 13 Issue of Direct Marketing News

Spotlight

Spotlight conversation with Dominic Powers, SVP, Asia Pacific, Epsilon

Dominic Powers weighs in on current e-mail marketing trends in Asia and the future of mobile in the region.

Editorial

Tough times breed ingenuity, creativity for Inserts

With the confluence of postal increases, consumers' green advocacy and soaring paper costs, it wouldn't be unreasonable to think that insert media is one of ...

Op-Ed

Know trademark protocol for SEM

In 2008, US paid search advertisement revenue is expected to reach $15.52 bil­lion, according to JP Morgan. This repre­sents a 31.9% increase over 2007. Despite ...

Widgets can drive brand building

Chances are, you've been hearing a lot about widgets lately. They offer orga­nizations an additional way to grow and distribute their brand (and boost their ...

Gloves Off

Can coupons drive long-term business?

Peter Meyers, VP of marketing at ICOM Information & Communications LP, and Elizabeth Gordon, president of Flourishing Business, discuss the role coupons play in long-term ...

The Work

Creative solutions from Mercedes-Benz, Current Energy and Harlequin/NASCAR/Office Depot

Microsite fashions a unique partnership for Mercedes-Benz; hand addressing energizes results for Current Energy; and sweepstakes drives engagement for Harlequin/NASCAR/Office Depot.

Nailed It

DMNews spends a few minutes with Jason Marrone, e-commerce marketing manager, Jelly Belly

Jason Marrone discusses the evolution of Jelly Belly's e-mail marketing techniques

People News

What are the differences in hiring practices when shifting focus from entry-level to senior-level marketing professionals?

While it's easier to build an entry-level pool of candidates through ad­vertising, job postings and external referrals, it becomes more difficult to find qualified candidates ...

Direct Choice

Hibachi restaurant cooks up effective promotion for Mexican vacation offer

This seemingly traditional postcard has a few twists. The vertical design gives it a different look. It includes the necessary elements of an effective direct ...

News Articles

EFoodSafety launches a new DRTV campaign

EFoodSafety.com Inc., a devel­oper of nutritional products and sup­plements, launched two DRTV cam­paigns for its healthcare supplements Cinnergen and Cinnechol last week. The ads, created ...

No sweat for new Lyris partner

American Apparel, a multichannel retailer of sweatshop-free clothing, has launched a push to make its e-mail marketing more personalized. The retailer, which manufactures all of ...

Optimized

Mobile experience improving for users and advertisers

As mobile devices continue to become more sophisticated, the cell phone expe­rience keeps getting better for market­ers and consumers alike. At last week's CTIA show ...

Technique

Mix it up with affiliate marketing

Today's successful affiliate programs are more sophisticated and specialized than in the past - four industry experts share their tips on how to get the ...

Third Screen

Kroger calls loyal customers with mobile coupons

Get a dollar off on Cheerios, if you bring your mobile phone? This could be the case as grocery store chain Kroger has entered a ...

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