Often, constructive dissension among a marketing team is muffled by the desire that everyone cooperate. For the last 57 years, since William Whyte introduced the ...
E-mail marketers are faced with a choice in this tough market: Either continue current sub-standard, but familiar, business practices or find a way to take ...
These are the best of times and the worst of times — a tale with a present day ring to it for us all.
Facebook is exploding and not just for individuals but companies as well. But how exactly to leverage it — and other emerging social media — ...
Brand marketers are turning to custom publishing more than ever, as the channel expands beyond print magazines to integrated content that serves to increase customer ...
Non-carbonated beverages face fierce competition in the grocery store — which marketers combat by engaging consumers online
Steve August, operational VP of customer marketing at Brookstone, discusses how it worked with Mercent to drive results across several shopping engines
As an executive recruiter, I am speaking with many concerned, distressed or outright panicky direct marketers these days.
Our agency is full of sports fanatics. Every year, we draft our March Madness brackets, post them on a communal wall and try to practice ...
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"Social CRM" is one of the latest buzz terms in the CRM community, and lately, some major players in the space have been taking up ...
While much of the printing industry anticipates the introduction of high-speed inkjet presses from Kodak, HP and other manufacturers later this year or next, last ...
Sprint has named Euro RSCG Chicago its digital marketing agency of record, expanding the agency's role as the telecommunications organization's direct marketing AOR. Responsibilities will ...
Armed with stimulus funds, Amtrak plans to construct an enterprise data warehouse, develop a master data management plan, relaunch Amtrak.com for improved usability and upgrade ...
MySpace has partnered with Citysearch to launch MySpace Local, a small business directory that allows the social network's community to review, rate and share content ...
Cooking.com is partnering with e-mail services firm StrongMail Systems to run its e-mail marketing programs. Under the agreement, StrongMail will power e-mail for Cooking.com, as ...
Newsmax Media has launched direct response TV and radio ads in an effort to win over new subscribers to its flagship product, Newsmax magazine. The ...
Draftfcb has been named US agency of record for Newell Rubbermaid's Sharpie, Expo and Prismacolor brands. The agency was selected following a formal RFP. Y&R ...
Yahoo Mobile is growing its business by expanding its services into new countries and with new product offerings. After announcing the expansion at the Mobile ...
The San Francisco Board of Supervisors has approved a non-binding resolution last week calling on the state of California and Congress to create a Do ...
The Navy Exchange Service Command (NEXCOM) has partnered with e-mail services firm ExactTarget to power the e-mail marketing campaigns for all Navy Exchange retail stores ...
The relationship between sales representative and physician has been the cornerstone of pharmaceutical companies' marketing to the healthcare community for years, as economic factors force ...
Cisco Systems is one of many marketers targeting small and mid-size businesses (SMBs) that sees a benefit in continuing to embrace digital marketing, especially as ...
In a move to build industry standards, the four largest US wireless service providers last week all agreed to incorporate their mobile marketing guidelines with ...
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Database company D&B is launching a new media property it says will allow marketers to reach consumers searching for businesses, business services and products when ...
The right testing programs can make or break your marketing campaign efforts, particularly in a tight economy. Four list experts tackle which tests work and ...
Finding a date on the go has just gotten a little bit easier, thanks to new iPhone applications from Match.com and app developer Snap Interactive. ...
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
