April 2009 31 13 Issue of Direct Marketing News

April 2009 31 13 Issue of Direct Marketing News

Editorial

Groupthink can lead to better one-on-one

Often, constructive dissension among a market­ing team is muffled by the desire that everyone cooperate. For the last 57 years, since William Whyte introduced the ...

Op-Ed

E-mail will thrive — not merely survive

E-mail marketers are faced with a choice in this tough market: Either continue current sub-standard, but familiar, business practices or find a way to take ...

Direct mail tale can have a happy ending

These are the best of times and the worst of times — a tale with a present day ring to it for us all.

Gloves Off

What's the real value in Facebook presence?

Facebook is exploding and not just for individuals but companies as well. But how exactly to leverage it — and other emerging social media — ...

Main Feature

Custom publishing's evolution

Brand marketers are turning to custom publishing more than ever, as the channel expands beyond print magazines to integrated content that serves to increase customer ...

Vertical Feature

Drinks depend on digital

Non-carbonated beverages face fierce competition in the grocery store — which marketers combat by engaging consumers online

Nailed It

DMNews talks with Steve August, operational VP of customer marketing, Brookstone

Steve August, operational VP of customer marketing at Brook­stone, discusses how it worked with Mercent to drive results across several shopping engines

People News

Why should I be optimistic about finding a direct marketing job, given this economy?

As an executive recruiter, I am speaking with many concerned, distressed or outright panicky direct marketers these days.

Direct Choice

Yahoo's March Madness widget could have tied in to the social experience

Our agency is full of sports fanatics. Every year, we draft our March Madness brackets, post them on a communal wall and try to practice ...

Analysis

Emerging 'social CRM' trend is led by desire to get more personal with wired consumers

"Social CRM" is one of the latest buzz terms in the CRM community, and lately, some major players in the space have been taking up ...

News Articles

RRD unveils digital inkjet printer

While much of the printing industry anticipates the introduction of high-speed inkjet presses from Kodak, HP and other manufacturers later this year or next, last ...

Euro RSCG expands services to Sprint

Sprint has named Euro RSCG Chicago its digital marketing agency of record, expanding the agency's role as the telecommunications organization's direct marketing AOR. Responsibilities will ...

Stimulus funds to help boost Amtrak.com's CRM abilities

Armed with stimulus funds, Amtrak plans to construct an enterprise data warehouse, develop a master data management plan, relaunch Amtrak.com for improved usability and upgrade ...

MySpace introduces small business directory

MySpace has partnered with Citysearch to launch MySpace Local, a small business directory that allows the social network's community to review, rate and share content ...

Cooking.com selects StrongMail for assistance with its e-mail marketing

Cooking.com is partnering with e-mail services firm StrongMail Systems to run its e-mail marketing programs. Under the agreement, StrongMail will power e-mail for Cooking.com, as ...

Newsmax turns to DRTV, radio, freebies for subs

Newsmax Media has launched direct response TV and radio ads in an effort to win over new subscribers to its flagship product, Newsmax magazine. The ...

Draftfcb inks new client: Sharpie

Draftfcb has been named US agency of record for Newell Rubbermaid's Sharpie, Expo and Prismacolor brands. The agency was selected following a for­mal RFP. Y&R ...

International move for Yahoo Mobile

Yahoo Mobile is growing its business by expanding its services into new countries and with new product offerings. After announcing the expansion at the Mobile ...

SF leads California Do Not Mail push

The San Francisco Board of Supervisors has approved a non-binding resolution last week calling on the state of California and Congress to create a Do ...

NEXCOM drafts ExactTarget for its stores' e-mail efforts

The Navy Exchange Service Command (NEXCOM) has partnered with e-mail ser­vices firm ExactTarget to power the e-mail marketing campaigns for all Navy Exchange retail stores ...

Pharma dollars shifting to digital

The relationship between sales representative and physician has been the cornerstone of pharma­ceutical companies' marketing to the healthcare community for years, as economic factors force ...

SMBs, marketers differ over direct mail, digital

Cisco Systems is one of many marketers targeting small and mid-size businesses (SMBs) that sees a benefit in continuing to embrace digital marketing, especially as ...

Mobile firms agree on marketing guidelines

In a move to build industry stan­dards, the four largest US wire­less service providers last week all agreed to incorporate their mobile marketing guidelines with ...

Optimized

New D&B unit targets display ads based on search results

Database company D&B is launching a new media property it says will allow mar­keters to reach consumers searching for businesses, business services and prod­ucts when ...

Technique

Test your lists for better campaign targets

The right testing programs can make or break your marketing campaign efforts, particularly in a tight economy. Four list experts tackle which tests work and ...

Third Screen

Match.com app gives iPhone users a shot at love on the go

Finding a date on the go has just gotten a little bit easier, thanks to new iPhone appli­cations from Match.com and app developer Snap Interactive. ...

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