April 2010 Issue of Direct Marketing News

April 2010 Issue of Direct Marketing News

This Is How We Do It

Social's prime function: Retention

Buddy Media's Lazerow discusses how brands use social media effectively to engage high-value customers

Editorial

Marketers must lead the way on data intelligence

Data intelligence is on my mind as I write this at 30,000 feet. I just spent 24 hours in Little Rock, AR, on a trip ...

Op-Ed

'Moore's law' helps companies in social

Many of us are familiar with Moore's Law, which dealt with computing hardware. I'd like to suggest that today there is a new Moore's Law ...

Merchandising strategies for the Web

Great marketing techniques will drive traffic to your Web site, but if customers can't find products they wish to purchase, they'll go away disappointed. Here ...

Gloves Off

Have mobile apps replaced text campaigns?

Mobile apps are all the rage, with technology companies boasting about which phones offer the widest selection. Have they replaced text messaging campaigns for marketers?

Main Feature

Marketers take loyalty to the next level

Looking to hold on to customers in a down economy, marketers of all sizes across industry sectors examined and made changes to their loyalty programs.

Vertical Feature

A comeback for credit cards

Now that the CARD Act is in place, many credit card companies have come out the gate this quarter with renewed vigor, ready write a ...

The Work

Creative solutions from Kotex, Ubisoft, Volkswagen

Damion Sammarco, creative director for Kirshenbaum, Bond, Senecal & Partners, reviews direct marketing initiatives from Kotex, Ubisoft and Volkswagen

Nailed It

DMNews talks with Tracy Marks, PR specialist for Garden Fresh Restaurants

Tracy Marks, PR specialist for Garden Fresh Restaurants, talks about the company's St. Patrick's Day blog contest to drive traffic and Twitter followers to its ...

Expert Advice

How will recent legislation affect the hiring landscape for small to midsize DM firms?

A fairly significant jobs bill made its way through Congress and was signed into law by President Barack Obama last month.The Hiring Incentives to Restore ...

Analysis

Reform spurs health marketing changes

That 30 million-plus consumers will need insurance, and therefore more healthcare products and services, is a boon for health marketers, though it will change how ...

IPad changes digital, mobile game

Marketers are looking to Apple's iPad as a white knight for enhancing their digital and mobile tactics.

News Articles

More direct agencies add creative capabilities

Many direct marketing firms have bolstered their creative practices by hiring or promoting staffers to top executive-level creative positions.

Digital to rise in 2010: Datran

After enduring a difficult recession, marketers are expecting improved ad revenues and increased digital spending this year, according to a survey by digital firm Datran ...

Optimized

Augmented reality a boon for print, Web

A diverse range of marketers, including Calvin Klein and Valpak, have recently used augmented reality ads to add interactive digital elements to their campaigns.

Technique

Get smart about buying display inventory

Buying display ads can be overwhelming. Marketers and agencies are faced with hundreds of ad networks, publishers and exchanges from which to buy inventory. Four ...

ToolBox

Toolbox: Search, e-mail, telemarketing, direct mail

Tips on pairing search and online display ads, using RSS along with e-mail marketing and more.

Third Screen

Travel Channel brings ads to MyTown app

The Travel Channel launched a mobile initiative on March 29 on the MyTown iPhone app promoting upcoming episodes of its show Food Wars. The network ...

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