April 2007 29 13 Issue of Direct Marketing News

April 2007 29 13 Issue of Direct Marketing News


Intelligent Mail bar codes available for flats mail May 1, 2007

WASHINGTON - Charlie Bravo, the U.S. Postal Service's senior vice president of intelligent mail and address quality, announced here at the national postal Forum that automation ...

PRC issues procedural schedule for USPS rate reconsideration

The Postal Regulatory Commission has issued its procedural schedule for the U.S. Postal Service's rate reconsideration of the Priority Mail Flat Rate Box, the nonmachinable ...

Talent is the name of the agency game

Mergers and acquisitions always have been a staple of the advertising agency business. Size matters for agency holding conglomerates such as the Interpublic Group of ...

SendTec sued for alleged violation of SEC's '34 Act

Plaintiffs Richard F. Thompson and L. Alan Jacoby have filed a second amended complaint in a securities fraud class action against direct marketing services provider ...

A day in the life at 24/7 Real Media

/> When I spent a day at the New York corporate headquarters of international digital marketing agency 24/7 Real Media Inc. last month, the mood was ...

Rates, reform main topics at NPF

WASHINGTON - The upcoming rate case and what reform means to the mailing community were the two issues most on the minds of attendees, vendors ...

Consumers ring up mobile purchases via many methods

As more marketers are using mobile phones to promote products, many firms are answering the call to create new platforms that make payments via cell ...

NH court dismisses Millard case against former employee

A New Hampshire judge on March 19 dismissed all charges filed against Jeremy Johnson by his former employer, list services firm Millard Group Inc., for ...

Hooters Vegas hotel campaign targets women

Along with chicken wings and orange shorts, restaurant chain Hooters hopes to make its brand synonymous with a Las Vegas casino and hotel.

Rhode Island introduces do-not-mail bill

David A. Segal, a state representative from Rhode Island, has introduced legislation that would create a do-not-mail registry in the state, similar to the federal ...

Merkle to hire 50

/> Database marketing agency Merkle Inc. is looking to hire 50 new employees over the next couple of years at its new Denver office.

L.L. Bean signs exclusive deal with Quad/Graphics

Quad/Graphics will become the exclusive printer and prepress provider for L.L. Bean catalogs beginning in January 2008.

Does the rumored DoubleClick deal make sense for Microsoft?

Microsoft Corp. is rumored to be a potential bidder for online advertising services giant DoubleClick. But the media speculation has people in the industry wondering ...

USPS.com puts force behind new stamp campaign

The U.S. Postal Service has launched a redesign of its homepage in support of the new Star Wars stamps revealed on March 28 that celebrate ...

Price Chopper expands loyalty program with in-store coupons

Price Chopper Supermarkets wants to bring incremental value to its loyalty card program with a new iSaveToday in-store coupon dispenser that prints offers based on ...

IAB to Congress: Protect access to free Web content

The Interactive Advertising Bureau testified a few weeks ago before the House Consumer Protection Subcommittee warning Congress that proposed legislative solutions around spyware could do ...

Mobile marketing offers ROI for pharma firms

Mobile devices are a promising medium for marketers. The majority of Americans own a cell phone, they carry them everywhere and the phones themselves provide ...

State, federal privacy issues arise

The new legislative sessions that began in January have already produced two major but incomplete privacy stories. One story comes from a number of states, ...

E-commerce outfit sues and is sued in spam spat

Despite the efforts of many e-mail marketers to establish best practices for the e-mail channel, spam is at an all-time high. E360 Insight, an e-commerce ...

Google Checkout Referrals debuts on AdSense publishers' revenue

Google launched Checkout Referrals on AdSense, allowing publishers to generate additional revenue by referring qualified leads to Google Checkout.

Bluestreak e-mail trumps mail for California auto club

/> Auto club California State Automobile Association, the AAA chapter that represents Utah, Nevada and Northern California, found that e-mail beats mail when it comes to ...

Image suppression holds threats and opportunities for marketers

When the Messaging Anti-Abuse and Anti-Phishing Working Groups banded together last summer to ratify image suppression as an industry best practice, it signified the beginning ...

Mailer despair: The unaccounted mover

Every year companies conducting direct mail campaigns lose millions of dollars on what seems to be an uncontrollable problem. Nearly 20 percent of the American ...

Walter Karl offers pet owner files

Schaumburg, IL-based Walter Karl Midwest introduced three new-to-market files, Dynamic Dogs, Fabulous Felines and Dynamic Dogs and Fabulous Felines.

DM Days New York coming soon

The DM Days New York Conference is scheduled for June 19-21.

Life paper supplement closes

Time Inc. last week announced the closure of Life magazine as a weekly print supplement for newspapers. The publisher will continue to develop line extensions.

KnowledgeBase buys 51 percent of DataCore

KnowledgeBase Marketing, a direct marketing services provider owned by WPP Group PLC's Wunderman agency, has bought a 51 percent stake in DataCore Marketing Inc.

Hertz adds Atmosphere BBDO,OMD

Car rental firm Hertz Corp. named digital agencies Atmosphere BBDO and OMD Digital to handle online creative development, Web site consulting, and online media planning ...

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