WASHINGTON - Charlie Bravo, the U.S. Postal Service's senior vice president of intelligent mail and address quality, announced here at the national postal Forum that automation ...
The Postal Regulatory Commission has issued its procedural schedule for the U.S. Postal Service's rate reconsideration of the Priority Mail Flat Rate Box, the nonmachinable ...
Mergers and acquisitions always have been a staple of the advertising agency business. Size matters for agency holding conglomerates such as the Interpublic Group of ...
Plaintiffs Richard F. Thompson and L. Alan Jacoby have filed a second amended complaint in a securities fraud class action against direct marketing services provider ...
/> When I spent a day at the New York corporate headquarters of international digital marketing agency 24/7 Real Media Inc. last month, the mood was ...
WASHINGTON - The upcoming rate case and what reform means to the mailing community were the two issues most on the minds of attendees, vendors ...
As more marketers are using mobile phones to promote products, many firms are answering the call to create new platforms that make payments via cell ...
A New Hampshire judge on March 19 dismissed all charges filed against Jeremy Johnson by his former employer, list services firm Millard Group Inc., for ...
Along with chicken wings and orange shorts, restaurant chain Hooters hopes to make its brand synonymous with a Las Vegas casino and hotel.
David A. Segal, a state representative from Rhode Island, has introduced legislation that would create a do-not-mail registry in the state, similar to the federal ...
/> Database marketing agency Merkle Inc. is looking to hire 50 new employees over the next couple of years at its new Denver office.
Quad/Graphics will become the exclusive printer and prepress provider for L.L. Bean catalogs beginning in January 2008.
Microsoft Corp. is rumored to be a potential bidder for online advertising services giant DoubleClick. But the media speculation has people in the industry wondering ...
The U.S. Postal Service has launched a redesign of its homepage in support of the new Star Wars stamps revealed on March 28 that celebrate ...
Price Chopper Supermarkets wants to bring incremental value to its loyalty card program with a new iSaveToday in-store coupon dispenser that prints offers based on ...
The Interactive Advertising Bureau testified a few weeks ago before the House Consumer Protection Subcommittee warning Congress that proposed legislative solutions around spyware could do ...
Mobile devices are a promising medium for marketers. The majority of Americans own a cell phone, they carry them everywhere and the phones themselves provide ...
The new legislative sessions that began in January have already produced two major but incomplete privacy stories. One story comes from a number of states, ...
Despite the efforts of many e-mail marketers to establish best practices for the e-mail channel, spam is at an all-time high. E360 Insight, an e-commerce ...
Google launched Checkout Referrals on AdSense, allowing publishers to generate additional revenue by referring qualified leads to Google Checkout.
/> Auto club California State Automobile Association, the AAA chapter that represents Utah, Nevada and Northern California, found that e-mail beats mail when it comes to ...
When the Messaging Anti-Abuse and Anti-Phishing Working Groups banded together last summer to ratify image suppression as an industry best practice, it signified the beginning ...
Every year companies conducting direct mail campaigns lose millions of dollars on what seems to be an uncontrollable problem. Nearly 20 percent of the American ...
Schaumburg, IL-based Walter Karl Midwest introduced three new-to-market files, Dynamic Dogs, Fabulous Felines and Dynamic Dogs and Fabulous Felines.
The DM Days New York Conference is scheduled for June 19-21.
Time Inc. last week announced the closure of Life magazine as a weekly print supplement for newspapers. The publisher will continue to develop line extensions.
KnowledgeBase Marketing, a direct marketing services provider owned by WPP Group PLC's Wunderman agency, has bought a 51 percent stake in DataCore Marketing Inc.
Car rental firm Hertz Corp. named digital agencies Atmosphere BBDO and OMD Digital to handle online creative development, Web site consulting, and online media planning ...
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
