April 2016 Issue of Direct Marketing News

April 2016 Issue of Direct Marketing News

• Cover Story: The 2016 Marketing&Tech Innovation Awards • CMO Confidential: Deloitte's CMO Diana O'Brien talks redefining marketing for today's reality • Best Case: Icon health and Fitness Uses Mobile to Ramp Up Sales • Marketing Advice from Heineken, Naked • + more...

Best Case

ICON Health and Fitness Uses Mobile to Ramp Up Sales

Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.

Playbill's Mobile App Delivers a Customer Engagement Command Performance

The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, ...

CMO Confidential

Marketing, Redefined for Today's Reality

Deloitte CMO Diana O'Brien explains why marketing's transformation means the entire organization needs to be empowered to shape the client experience.


How Digital Marketing Will Decide the Next President

Email, social, and addressable TV allow nontraditional candidates to enter the race cheaper and stay in longer.

Addressable TV Isn't On the Way; It's Arrived

The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.


Mobile Proves to Be Fruitful for Email [Infographic]

The mobile channel produces fertile results in terms of email opens and read time.

This Is How We Do It

Why Brand Marketers Should Think Like Direct Marketers

We may not be as different as you think.

The Naked Truth About Naked Juice's Customer Engagement Strategy

Naked Juice uses lifestyle and location data to enable local targeting as part of a national multichannel marketing campaign.


What Wins in Marketing Today

Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.

Main Feature

Most Innovative Analytics Platform: AppsFlyer

Tel Aviv-based AppsFlyer grabbed the judges' attention with its vision for in-app advertising on mobile channels.

Most Innovative Customer Experience Management Platform: Influitive

Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.

Most Innovative Integrated Marketing Suite: Salesforce Marketing Cloud

This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.

Most Innovative Mobile Marketing Platform: Swirl

Boston-based Swirl topped the innovative mobile marketing platform category this year with its beacon-powered marketing solution.

Most Innovative Social Media Platform: Sprout Social

One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate ...

Most Innovative Marketing Tech to Watch: Forensiq

Forensiq uses fire to fight fire—or, in this case, uses technology to fight tech-enable fraud.

Mobile Marketing Innovation: Samsung

Looking for ways to innovate its marketing helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.

Analytics Innovation: Golfsmith

The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.

Content Marketing Innovation: Stein IAS

Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly ...

Email Marketing Innovation: Delta Air Lines

Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using ...

Omnichannel Marketing Innovation: American Eagle Outfitters

Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.

Social Marketing Innovation: Volvo

Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.

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