April 2016 Issue of Direct Marketing News
• Cover Story: The 2016 Marketing&Tech Innovation Awards • CMO Confidential: Deloitte's CMO Diana O'Brien talks redefining marketing for today's reality • Best Case: Icon health and Fitness Uses Mobile to Ramp Up Sales • Marketing Advice from Heineken, Naked • + more...
Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.
The theater media company, known for its print show guides, launches a new mobile app to provide patrons with timely, contextually relevant content before, during, ...
Deloitte CMO Diana O'Brien explains why marketing's transformation means the entire organization needs to be empowered to shape the client experience.
Email, social, and addressable TV allow nontraditional candidates to enter the race cheaper and stay in longer.
The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.
The mobile channel produces fertile results in terms of email opens and read time.
This Is How We Do It
We may not be as different as you think.
Naked Juice uses lifestyle and location data to enable local targeting as part of a national multichannel marketing campaign.
Commonalities among the winners of DMN's 2016 Marketing&Tech Innovation Awards shed light on what it takes to be (successfully) innovative in marketing today.
Tel Aviv-based AppsFlyer grabbed the judges' attention with its vision for in-app advertising on mobile channels.
Influitive, the advocate marketing platform headquartered in Toronto, impressed judges with its innovative approach to customer experience management.
This year we recognize Salesforce's achievement, for the completeness of vision and technological excellence of its cloud-based digital marketing platform.
Boston-based Swirl topped the innovative mobile marketing platform category this year with its beacon-powered marketing solution.
One reason for Sprout Social's appeal is the relative simplicity of its user interface, and the perception that even inexperienced users can learn to navigate ...
Forensiq uses fire to fight fire—or, in this case, uses technology to fight tech-enable fraud.
Looking for ways to innovate its marketing helped Samsung grab attention and build engagement when it launched its Galaxy Note 4 in 2014.
The specialty golf retailer used data and analytics to better segment its customers and drive more targeted, cost-effective campaigns.
Global B2B marketing agency Stein IAS wanted to find an easier way for marketers to compare their digital marketing aptitude to others and more thoroughly ...
Getting a new email program off the ground isn't easy, but Delta Air Lines took its SkyMiles frequent flier emails to new heights by using ...
Marketers for clothing retailer American Eagle Outfitters recognize that shoppers today are multidimensional, transient, and always-on.
Marketers at Volvo decided do two things for its 2015 social marketing campaign for the Super Bowl.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
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