April 2015 Issue of Direct Marketing News
• Cover Story: Got Skills? • Analysis: The Loyalty Equation • CMO Confidential: A Chat With Cadillac CMO Uwe Ellinghaus • Case Study: Petco Aims to Be Top Dog • Roundtable: Monetizing Marketing Data • Best Case: Avenue Stores Rebuilds on Social Commerce • Marketing Challenge: Too Old to Be Digital? • + more...
The premium skiing outfitter adds B2B targeting to its formerly B2C-only business model, and relies on lifecycle marketing to convert leads.
Email is one of the luxury lingerie retailer's most valuable marketing tools, generating more than 30% in e-commerce sales.
The football team launches a content-filled tablet app to bring the game-day experience to fans outside of Ralph Wilson Stadium.
A strong investment in social commerce helped save Avenue Stores' fate.
Uwe Ellinghaus is using his flair for customer advocacy to refuel Cadillac's marketing engine.
Paulo Gonzales (53) and Bev Wilson (48) are digitally savvy and have had continued success. Regardless, CEO Glenn Eichert is convinced that the company needs ...
Jaden Waterman was hired a year ago to oversee email marketing. He's doing a better job than his predecessor, however, he has an attitude. Waterman's ...
The animal supply retailer turns 50 this year, and it's keeping up with what its customers crave most—meaty marketing to engage them.
Direct mail is far from dead, especially when it comes to customer lifetime value.
Can you guess which words can make or break an email campaign? A new study reveals the answers.
Not every business needs a mobile app, but there are times when marketers should invest in these more detailed experiences.
The Canadian training company Compu.finder is hit with a $1.1 million fine for emailing without permission.
Finally, email campaigns emerge from the Dark Ages with today's major infusion of Big Data.
Things are going swimmingly for marketers in terms of budgeting for their digital marketing initiatives.
Some quick info to keep you up-to-date, including the percentage of consumers who notice product placement in TV or film.
See what our tweeps have been getting up to this month. Follow us @dmnews.
What's in our inbox this month: Sweepstakes
What's in our mailbox this month: Financial Services
As the purview of marketing extends into sales and service, marketers are facing an identity crisis, says Schneider Electric CMO Chris Hummel.
Today's CMOs are finance- and tech-savvy business leaders. Here's what it takes for marketers to step into the C-suite.
Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.
A data-driven approach to marketing provides a competitive advantage.
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