April 2012 Issue of Direct Marketing News
• M-commerce optimized: Today’s most innovative brands share their best strategies • Macy’s looks to the future of digital commerce • JCPenny’s data-driven e-commerce strategy • Staples open e-commerce innovation center
Netflix features the best online video rental business plan and one of the most innovative websites in the industry.
Nike.com serves as the general access portal for consumers to enter the positively labyrinthine catalog of Nike's various products and services.
The sheer bulk of content makes on Amazon.com makes the site a little clunky to use and a bit difficult to search.
The global navigation bar on bn.com tells a story for those with a critical eye. Tab 1: Books. Tab 2: Nook Books. Tab 3: Nook.
Spring catalogs: Who did it right?
The controversy surrounding the collection of online sales tax isn't new, but the renewed fervor buzzing around it is.
This Is How We Do It
Retail icon Macy's refashions its flagship store and marketing strategy.
The amount of mobile channels for customers to interact with multichannel retailers has positively exploded in the past year.
Mobile marketers need to make privacy a brand asset, not a liability.
Today's consumers are not just individuals we actively sell to; they are informed buyers.
In the next five years, will smartphones and tablets drive more annual e-commerce sales revenue than PCs or will PCs develop new capabilities to keep ...
Will mobile drive more e-commerce revenue than PCs? Our readers respond to the April Gloves Off question.
Retailers delve deep into their quantitative and qualitative consumer data to position brands and create rich customer experiences and personalized communications.
Brands embrace mobile commerce by developing apps and building sites for smartphone and tablet users, as well as optimizing their e-commerce sites.
Battle of the Brands
MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.
The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.
Despite the increasing multicultural nature of the U.S. population, brands have difficulty maintaining websites specifically designed for multicultural e-commerce.
Target provided Twilight fans with a sweepstakes and in-store event they could really sink their teeth into.
MeUndies.com got down to business with a sweepstakes on Facebook.
The Work - International campaigns
Can't make it to the shops? No worries. Grocery chain Tesco, rebranded as Homeplus in South Korea, brings them to you.
Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale, discusses ways to engender loyalty.
Party supply company PartyPail.com radically reduced its phone bill and created better customer engagement by calling on VoIP service provider Vocalocity.
Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.
As CEO, my job is to be completely and maniacally focused on ensuring that we have the best people.
The End (User)
The messaging from political campaigns in a presidential election year is about as close and uncomfortable as actual hand-to-hand combat.
To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing ...
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.