• Social CRM turns 'likes' into actions • Remake at Overstock: chief Patrick Byrnes etches out niche • Reign of search: Fine-tune search data analysis
Not many customers on the National Geographic Society e-mail list opt to receive mail at the new @Facebook.com address. This hasn't stopped the nonprofit from ...
Brands use social media in two major ways: creating a social presence on networking sites to communicate with consumers and monitoring what's being said about ...
Founded more than three decades ago, Indianapolis-based Drum Corps International (DCI) has expanded to become a global nonprofit organization. Each summer, DCI hosts 100 music ...
Marketers are tapping into Facebook-like collaboration tools to improve their lead generation, CRM and internal communications performance. Salesforce.com, Yammer and Constant Contact are among the ...
Fans of the MyTown social game had the chance to step into the driver's seat of Volvo's new S60 sedan when the automaker joined the ...
If you work in the digital marketing world like me, you might have noticed a gradual increase in the number of recruiters calling to try ...
Greg Stuart, CEO of Mobile Marketing Association, discusses the advantages and challenges of the mobile medium.
The digitalization of marketing won't trigger the end of direct mail. For most marketers, a campaign's effectiveness is contingent upon marrying traditional direct marketing tactics ...
Consumers are inundated with printed promotional messages every day, ranging from brochures to fliers and postcards.
Capital Hospice, a Washington, D.C.-based nonprofit providing end-of-life care, wanted to create fundraising appeals that would attract larger gifts, while cutting back on mailing costs. ...
Women's clothing retailer Juicy Couture launched a mobile commerce site just before the holiday season to satisfy the growing number of consumers who make purchases ...
Jason Roussos, president and COO of Living Direct, discusses its decision to move away from full product catalogs.
Paintball-Online.com, a Vancouver, WA-based retailer of paintball equipment and gear, has more than 5,000 products on its website and in its retail location. It wanted ...
Fashion brands are boosting their customer acquisition efforts targeting young consumers, seeking to gain customers with high lifetime values and purchase frequency before they become ...
Marketers such as AT&T, American Express Corp. and Westin Hotels & Resorts are flocking to location-based initiatives, saying the precision of GPS-enabled mobile devices gives ...
Direct marketing shops are finding their experience with CRM, remarketing and driving consumer action has well prepared them for the age of social media marketing. ...
Digital communications platform Skype took its first step into advertising in-app last month, partnering with Meebo to launch display ads for Windows users in the US, ...
Summit Entertainment, the studio behind the Jake Gyllenhaal film Source Code, launched a visually impressive social media and mobile campaign to promote the film's debut. ...
The Postal Regulatory Commission was created by the Postal Accountability and Enhancement Act of 2006 as the successor to the Postal Rate Commission, with the ...
Retail marketers are adjusting their data collection strategies after the California Supreme Court ruled in February that Williams-Sonoma could no longer collect ZIP codes during ...
Patrick Byrne loves a good fight. The chairman and CEO of Overstock.com, who holds a black belt in Tae Kwon Do, once pursued a boxing ...
Location-based marketing provides enormous opportunity for direct marketers. Just as search reaches customers who've raised their hand seeking information, location-based marketing targets consumers potentially in ...
I was fortunate to be in the audience during the taping of the historic Jeopardy! match pitting IBM's Watson computing system against the game's all-time ...
When you think of direct marketing, do you think of a static print piece addressed to "occupant," a printed direct mail piece personalized with an ...
Rod Witmond, SVP for production management and marketing at Cardlytics, and Oscar Padilla, director of interactive services at Vertis Communications discuss whether brands should abandon ...
The purpose of search engines' evolving complexities may be to deliver more precise results for users, but a byproduct of that accuracy is more targeted ...
Marketers' search programs must be laser focused but nimble to keep up with algorithm tweaks and social and mobile while not neglecting the essentials of ...
There are more than 30,000 fitness centers in the US, double the number from just 10 years ago, according to a study by business research ...
Education industry marketers are communicating frequently with both parents and students to acquire and retain customers, and they're using a mix of traditional, e-mail and ...
Education sector b-to-b brands know that librarians benefit from collaboration and networking with their peers. However, education professionals are often difficult to reach through social ...
Purex, a detergent brand within Henkel's North American portfolio, promoted the launch of its crystal-based Purex Complete Crystals Softener product with an integrated campaign that ...
The Offer: Denny's "America's Diner is Always Open" campaign is the first creative collaboration between the national diner chain and its recently named agency of ...
Diet Dr Pepper and Yahoo created an online scavenger hunt with a grand prize of $10,000 for a travel getaway. The "Hunt for the Unbelievable" ...
London-based hosiery company Pretty Polly is giving UK-based women the chance to become the company's brand ambassador for 2011, while also scoring a one-year modeling ...
Audi India's integrated "Advanced State of Mind" campaign directs potential customers to a 3D microsite promoting its Audi A8 L car, recently introduced to the ...
Blue Chip Marketing chief strategy officer Bob Klein discusses how to prevent consumer 'de-selection' of brands and the importance of customer research.
Superfocus knew it had a product that thousands of middle-aged people could use. Superfocus glasses are designed to eliminate the need for multiple pairs of ...
The "year of mobile" arrived last year, as more marketers embraced the medium after the introduction of game-changing devices such as the iPad. Now that ...
Direct marketers still spend more time than they like trying to prove to the rest of us that their industry is not populated solely by ...
Direct and digital marketers today are tasked with defining and refining the optimal marketing communications strategy based on audience and objectives.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
