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Issue Archive
> September 15, 2008 Issue of DMNews
September 15, 2008 30 37 Issue of DMNews
Main Feature
The smile of success
Integrating printing and production infrastructure with other channels can help nonprofits connect with an expansive donor base.
Vertical Feature
Ensure insurance sales
B-to-b insurance can be a tough marketing sell, thanks to stiff competition and busy business decision makers.
Direct Choice
This trade show mailer is a marquee representation of direct mail's potential
I am a direct mail fanatic. I go to my friends and ask them for their unwanted junk mail. Then I scan to find the ...
Analysis
Fair Fee Act could help small retailers
If passed, the Credit Card Fair Fee Act of 2008 (HR.5546), introduced by Rep. John Conyers (D-MI), could affect both online and bricks-and-mortar retailers that ...
News Articles
CEOs out at Gander Mountain, Vermont Teddy Bear
It was a week of change for the CEOs of some multichannel merchants. On Monday, Gander Mountain Co. said that Mark Baker had stepped down ...
Graco finds social a success
While parenting bloggers play a big role in Graco's new, integrated marketing campaign that is rolling out to media outlets this week, the effort is ...
Range Online Media bought by iProspect
Search marketing firm iProspect has acquired search and interactive firm Range Online Media. Financial terms of the deal were not disclosed. "We have had great ...
Hurricane Ike disrupts retail, postal deliveries
As hurricane Ike neared the Texas coast Friday, it had already forced the Port of Houston to shut down and many post offices to close. ...
New Briefs
Campus finance offers evolve
College students returning to campus this fall face a serious economic downturn, and for those preparing to graduate and enter the working world, debt accrued ...
Optimized
Marketers await the full emergence of mobile search
The launch date is near for HTC's Dream, the first handset running Google's new Android mobile operating system — which could mean the first serious ...
Nailed It
DMNews talks with Jeff Connally, president and CEO of CMIT Solutions
Jeff Connally, president and CEO of CMIT Solutions, an IT services company with about 100 franchise locations across the US, talks about the company's recent ...
Editorial
A little bit of humor goes a long way in campaigns
We all love to laugh, but telling a joke takes courage, as anyone who has stood up in front of a group and tried to ...
Op-Ed
Use CD-ROMs in mail campaigns
A direct mail campaign using a CD-ROM can play a key role in the overall success of a digital campaign. To maximize the value of ...
Stress efficiency in e-commerce
According to a recent retailer study of online shopping habits, customers are shopping more online, but are spending less time on each retailer site and ...
Spotlight
Spotlight conversation: A coffee connection
Green Mountain Coffee's Crites sheds light on continuity clubs.
Gloves Off
Is the open rate a useful e-mail metric?
Direct marketers are always searching for ways to measure the success of campaigns, but open rates may not accurately measure e-mail ROI. Our experts differ ...
Technique
Optimize sites for search success
With more consumers beginning their online shopping sprees on search engines, it's in retailers' best interests to make Web sites search-friendly. Four experts offer their ...
The Work
Creative campaigns from Sean Kimerling Testicular Cancer Foundation, Widmer Brothers Brewing Co. and Arby's
Sean Kimerling Testicular Cancer Foundation uses humor in viral videos; Brothers, beer and online marketing is the recipe for Widmer Brothers Brewing Co.; and Arby's ...
ToolBox
Online video for directories, RSS feeds and Google Universal Search
Using online video for online directory listings; how Google Universal Search affects online marketing campaigns; and using RSS feeds to complement my other marketing efforts.
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Why SMS messaging is more than a teen tool for marketers
Marketers excited for metrics opportunities from Twitter tool
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
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