Mobile Version
Subscribe
Issue Archive
Contact Us
About Us
Advertise
PRWeek
MM&M
SC Magazine
Home
News
Latest News
Opinion & Editorial
Direct Line Blog
Newsletters
Talk Back
Features
Latest Features
Editorial Calendar
Online Exclusives
Video
Agency Business Report
Research & Reports
Sectors
Agency
Database Marketing/CRM
Direct Mail/Postal
E-Mail Marketing
Internet Marketing
Lists
Media/Circulation
Mobile Marketing
Multichannel Retail/Ecommerce
Production & Printing
Search Marketing
Whitepapers
Buyer's Guide
Resources
Essential Guides
Lists & Databases
Back Issues
Events
Caples 2009
Global Creative Jam
Webcasts
Podcasts
Subscribe
Jobs
Advertise
About Us
Hot Topics:
30th Anniversary
Direct Line Blog
E-mail Marketing
Search Marketing
Direct Mail
Multichannel Retail/Ecommerce
RSS
|
Login
|
Register
Home
>
Issue Archive
> October 23, 2006 Issue of DMNews
October 23, 2006 Issue of DMNews
Miscellaneous
Virgin founder champions green cause at DMA06
SAN FRANCISCO - The future is about the next generation and rethinking old approaches to business, Sir Richard Branson, chairman of the Virgin Group, told ...
Court dismisses Cardinal Value Equity Partners suit against infoUSA
Database services company infoUSA Inc. said Oct. 17 that the Court of Chancery for the State of Delaware dismissed a lawsuit filed in February by ...
Office Depot takes Green Book overseas
Office Depot Inc. last month expanded distribution of its business-to-business catalog of environmentally preferable products to five countries in Europe.
OPA: Branded content brings valuable buyers
Branded original content sites deliver more valuable buyers than do portal and search sites, a recent study by the Online Publishers Association found.
That was a good show
Maybe it was the city, maybe it was the glorious weather, maybe it was the mix of people or maybe it is direct marketing's time. ...
DMA•06 show examines confluence of brand and direct, global and local
SAN FRANCISCO - Themes of brand mixing with direct, international direct marketing and the impact of search were discussed at the DMA•06 show last week ...
Off duty at DMA•06
SAN FRANCISCO - A big outdoor tent, a famous singer-songwriter, a scavenger hunt and a lion dance were highlights from the party scene here at ...
Burger King goes mobile to drive traffic
Fast-food chain Burger King hopes to flip more burgers with the recent introduction of a mobile Web site designed to drive consumer traffic to its ...
Winterthur eyes new members with arts magazine
Next month the du Pont family estate in Winterthur, DE, will become more than a mansion -- it will be the emblem for a new ...
Healthy Kids is reborn
If you're looking to take something home from the pediatrician's office besides possibly bronchitis, then Meredith Corp. is about to debut your package.
Busting myths about Hispanic consumers
NEW YORK -- U.S. Hispanics pay their bills better than most, though they may pay a little later.
Puerto Ricans lead Hispanics in reading direct mail
Three-fourths of adults of Puerto Rican heritage read direct mail, according to the Vertis Customer Focus 2007: Opiniones survey released this month.
Crawford raises questions, awareness for leukemia society
Cindy Crawford has teamed with Yahoo to give more than just a beauty mark and Cover Girl smile to the Leukemia and Lymphoma Society.
First Class volume is slip-sliding away
The U.S. Postal Service's 2006 fiscal year ended Sept. 30, though final numbers were unavailable as of this writing. What is available is the postal ...
Making member, subscriber databases work
Priceless. That sums up how most associations view each member, especially professional and trade groups. Organizations offer member benefits ranging from lobbying to conferences to ...
Watch what you ask your customers
Customer information is a valuable marketing commodity. However, state privacy laws may restrict the manner in which businesses collect such information during retail transactions. Though ...
RSS: What it is, how to use it
RSS, or really simple syndication, is a widely used content feed available on many Web sites. Many marketers are still in the dark about RSS, ...
Consumer marketers can solve multimedia equation
Organizational issues are among the many that magazine publishers face as they push to become multimedia branded content providers. Their existing base of talent represents ...
How do you value creativity? Count the responses
Through the years, our industry has tried to quantify the secret of success, right down to individual tactics. Green envelopes depress response 17 percent. Postage ...
ATA show offers education for future
ORLANDO, FL - More than 600 people attended the 2006 American Teleservices Association Convention Expo at Disney's Coronado Springs Resort here. The theme was ...
States enforce limits on robocalls
With the elections nearing, the number of news items about the use of technology to automate the delivery of political messages is rising. Florida Rep. ...
Chase pursues Hispanics with ads in Spanish
Chase Card Services has begun a multimillion-dollar campaign carrying the tagline Confia en Ti. Confia en Chase, or Believe in yourself, believe in Chase, to ...
Flash features ignite society's 'SmokeOut'
Inspired by its award-winning Great American Eat Right Challenge, the American Cancer Society aims to produce similar results with its Great American SmokeOut next month.
Lia Sophia invites Internet to the party
While some party plan businesses see the Internet's direct marketing model as incompatible with their lifeblood -- the in-home party -- costume jewelry direct seller ...
Honda dips CR-V campaign in chocolate
Car manufacturer Honda rolled out a campaign it hopes will get consumers craving its new CR-V.
Pitney Bowes dives deeper into mailstream
Pitney Bowes Inc. will convey its progressive expansion within the mailstream category in an ad campaign set to premiere Nov. 1.
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Why SMS messaging is more than a teen tool for marketers
Marketers excited for metrics opportunities from Twitter tool
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
Popular Topics
Agency
Agency Of Record
Analytics
Banner Ads
Blogging
Campaigns
Creative
CRM And Database
Data & Analytics
Database Marketing & CRM
Direct Mail & Postal
Direct Response Television
Display Advertising
E-Commerce
Email
EMail Marketing
Interactive Marketing
Internet Marketing
Lists
Loyalty Programs
Mobile Marketing
Multichannel Retail & Ecommerce
Search Engine Marketing
Social Media
Social Media Marketing