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Issue Archive
> October 13, 2008 Issue of DMNews
October 13, 2008 30 41 Issue of DMNews
Main Feature
CRM Champion
CRM strategies and applications help Travelocity tackle a tight travel market.
Vertical Feature
Woo women shoppers
Marketing clothes to women means more than fashion. In a difficult economy, apparel marketers must be innovative and relevant when courting buyers.
Analysis
E-mail list rental may fall out of favor
Last week, the e-mail list industry saw the biggest decline it had seen in 20 years, according to Worldata's Fall 2008 List Price Index. Permission-based ...
News Articles
Belt tightening reaches USPS
Facing a $2 billion loss this year and an uncertain economy, the US Postal Service is forced to get creative in its efforts to balance ...
HP looks to partners for growth
Focusing on how it will capitalize on the transformation of print from analog to digital, HP announced partnerships with MTV, MySpace and other brands at ...
KitchenAid will add DRTV to marketing mix
KitchenAid, a division of Whirlpool Corporation Worldwide, will launch a new DRTV campaign on November 3 to promote its high-end stand mixer.
WPP's pursuit of TNS ends with $1.93B buy
Media holding company WPP Group PLC has acquired British market research firm Taylor Nelson Sofres (TNS) for $1.93 billion after a months-long pursuit.
New Briefs
MealChime.com from Moosylvania
Digital marketing firm Moosylvania has introduced MealChime.com, a new restaurant search site. Domino's Pizza, McDonald's and Hardee's all have signed up as advertising partners for ...
Optimized
Machinima is a futuristic, viral option for marketers
Although still in its infancy, machinima — animated films created by using a number of different game or virtual world engines — is rapidly emerging ...
Editorial
Stay connected to stay relevant
You know the feeling: You're sitting in a conference session or a long meeting and suddenly the voices start sounding like Charlie Brown's teacher, "Wonk-wonk-wonk-wonk-wonk." ...
Spotlight
Marketing, Chicago style
Euro RSCG's Bess on millennials, the holidays and more
Gloves Off
What is the best way to pitch a client?
Agencies looking to build up their business cannot rely on dated approaches to attract new clients. Our experts explain how unconventional strategies can be put ...
Technique
Last-minute campaign help for the holidays
There's still time to tweak your seasonal campaigns. Four industry pros say making small changes in your e-mail, insert, e-commerce or search efforts can make ...
The Work
Creative campaigns from Charity:water, MVP Healthcare and RED Development
Window displays at Saks bring attention to a Charity:water; KidPower microsite kicks it in for MVP Healthcare; and RED Development leasing agents respond to custom ...
Third Screen
Gawker expands onto mobile Web with Quattro deal
Gawker Media has partnered with mobile ad network Quattro Wireless to run mobile sites for its various properties, and to work as the exclusive global ...
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Why SMS messaging is more than a teen tool for marketers
Marketers excited for metrics opportunities from Twitter tool
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
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