Mobile Version
Subscribe
Issue Archive
Contact Us
About Us
Advertise
PRWeek
MM&M
SC Magazine
Home
News
Latest News
Opinion & Editorial
Direct Line Blog
Newsletters
Talk Back
Features
Latest Features
Editorial Calendar
Online Exclusives
Video
Agency Business Report
Research & Reports
Sectors
Agency
Database Marketing/CRM
Direct Mail/Postal
E-Mail Marketing
Internet Marketing
Lists
Media/Circulation
Mobile Marketing
Multichannel Retail/Ecommerce
Production & Printing
Search Marketing
Whitepapers
Buyer's Guide
Resources
Essential Guides
Lists & Databases
Back Issues
Events
Caples 2009
Global Creative Jam
Webcasts
Podcasts
Subscribe
Jobs
Advertise
About Us
Hot Topics:
30th Anniversary
Direct Line Blog
E-mail Marketing
Search Marketing
Direct Mail
Multichannel Retail/Ecommerce
RSS
|
Login
|
Register
Home
>
Issue Archive
> November 03, 2008 Issue of DMNews
November 03, 2008 30 44 Issue of DMNews
Vertical Feature
Touch tech-savvy fans
Taking advantage of the passions people have for their favorite sports teams can work wonders — but only if you take a multiplatform approach.
News Articles
Promotions rule holiday retail
Facing a country in financial turmoil and consumers who are increasingly keeping their wallets closed, several major retailers announced aggressive holiday marketing programs last week ...
New Rubicon service offers ad screening
The Rubicon Project has released its Ad Quality Protection Program, which is designed to help keep unwanted ads, such as those containing adult content or ...
Search for auto sales
For Nissan, the third-largest Japanese automaker, which boasts the Altima, Sentra and Pathfinder in its fleet, 2008 has not been a banner year. US automobile ...
DMNews offers first Buyer's Guide
DMNews is launching its inaugural annual Buyer's Guide, a comprehensive list of direct marketing service providers and creative agency partners. The guide will be published ...
Promotions rule holiday retail
Facingacountry in financial turmoil and consumers who are increasingly keeping their wallets closed, several major retailers announced aggressive holiday marketing programs last week that start ...
Optimized
Google G1 expands the playing field for mobile marketers
Late last month, the long-awaited Google Android G1 phone went on sale. T-Mobile is selling the phones, and Motorola is running the Google software on ...
Nailed It
DMNews talks with David Magrini, head of marketing at Aetna
David Magrini, head of marketing for Aetna, discusses how the healthcare benefits company and marketing agency G2 redesigned Aetna's Web site to better reach consumers ...
Op-Ed
Every sale is a miniature election
In 1972's The Candidate, Robert Redford plays an idealistic young politician who is shocked to discover that his campaign manager is using consumer marketing to ...
Spotlight
Meeting of the minds
Vertis' DuBose discusses convergence of companies — and media
Gloves Off
Could social networks replace e-mail?
With explosive growth of social media sites also has been a rise in intra-network communication, a growing alternative to personal e-mail. Our experts debate the ...
Technique
Lead generation tactics that work
If you want to grow your e-mail databases or generate more online sales, lead generation is essential. Four experts sound off on the best way ...
ToolBox
Using call centers for sales, how to approach loyalty and more
Experts address how to use service centers to improve sales, designing a direct mail ad and mesauring customer loyalty.
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Why SMS messaging is more than a teen tool for marketers
Marketers excited for metrics opportunities from Twitter tool
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
Popular Topics
Agency
Agency Of Record
Analytics
Banner Ads
Blogging
Campaigns
Creative
CRM And Database
Data & Analytics
Database Marketing & CRM
Direct Mail & Postal
Direct Response Television
Display Advertising
E-Commerce
Email
EMail Marketing
Interactive Marketing
Internet Marketing
Lists
Loyalty Programs
Mobile Marketing
Multichannel Retail & Ecommerce
Search Engine Marketing
Social Media
Social Media Marketing