May 12, 2008 Issue of DMNews

Vertical Feature

Consumer constraints

Even with tough regulations, pharmaceutical marketing is boasting bigger gains than ever. Ellen Keohane finds out this sector's secrets of success.
 

News Articles

Intel looks to social platform

In its largest online push to date, Intel aims to shed light on the technology inside comput­ers and connect directly with customers. The impetus behind ...
 

Spotlight

Spotlight Conversation: To affinity and beyond

North American Media Group's Brandt champions her channel.
 

The Work

Creative solutions from Lexus, USG Corp. and Teleflora

Lexus' multitouch effort targets sports car enthusiasts; targeted e-mail list drives clickthroughs for USG Corp.; and moms get a virtual nod from Teleflora.
 
 
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