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Issue Archive
> March 02, 2009 Issue of DMNews
March 02, 2009 31 9 Issue of DMNews
People News
What does a hiring company do if a candidate asks for more time to consider a position?
If a candidate said something like this to me, personally, I would continue to look in other places. If a candidate is coming in for ...
Main Feature
Deals abound for DRTV
Major brands are reducing traditional TV ad spend — providing more opportunities for DRTV
Vertical Feature
Nonprofits marketing direct to donors
As tight budgets squeeze nonprofits, integration between online and offline efforts has moved to the fundraising forefront
Online Exclusive
Getting to Know: Rob Weisberg, VP of multimedia marketing, Domino's Pizza
The pizza power-player discusses his transition from agency exec to client marketer and the best parts of the job -- besides free toppings
Analysis
Homeowners insurance offers still appear regularly in consumers' home mailboxes
Despite the current state of the economy, direct mail marketing from insurance companies appears to be going strong. While overall direct mail volume plummeted from ...
News Articles
More banks signing on to mobile
With new services that let customers manage their finances via a mobile phone, last week Commerce Bank joined a growing number of other institutions such ...
B-to-b catalogs holding ground in the recession
While the past few months have been punishing for consumer catalogs, business-to-business catalogs are faring better by comparison, a trend one analyst says has held ...
Optimized
Apartment hunting meets social networking
As the Web gets more social, online property rental companies are optimizing their listings with social components.
Nailed It
Brad Harris, owner of Big City Burrito
DMNews sat down with Brad Harris, owner of Denver-area Big City Burrito franchises, to discuss the chain's integrated mobile campaign.
Editorial
Data can inform, but does not replace one-on-one exhanges
Ten years ago, I had a great relationship with my bank teller. I knew her sons' names, noticed when she got her hair cut and ...
Spotlight
Better CRM begins with education
Euro RSCG Discover's Raj thinks DM could benefit from more experience in CRM
Gloves Off
What's the future for social network ads?
The rise of social networks offer unique marketing opportunities. However, some say search's quantifiable nature means it remains king of online marketing. Our experts each ...
Technique
Take advantage of mobile applications
More consumers are using smartphones — so mobile apps are a great way to directly connect with your customer. Four experts share the best strategies ...
The Work
Creative campaigns from Holland Boone, Bella Jules and HT Market
Third Screen
Travel Channel has no reservations about mobile pics
The Travel Channel has partnered with mobile photo-sharing site SnapMyLife to disperse content from Anthony Bourdain: No Reservations across the mobile phone. SnapMyLife users can ...
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Why SMS messaging is more than a teen tool for marketers
Marketers excited for metrics opportunities from Twitter tool
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
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