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Issue Archive
> June 30, 2008 Issue of DMNews
June 30, 2008 30 26 Issue of DMNews
People News
Are personality assessments effective for DM employers?
While interviewing perspective employees to join my firm, I noticed that sometimes it could be like Jekyll and Hyde. I'd hire the person and then ...
Main Feature
Surf's up on the mobile Web
With more smartphones in consumers' pockets, mobile marketers are working to optimize their craft. Dianna Dilworth reports.
Vertical Feature
Emotional connection
Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.
Analysis
Small e-mail M&As are big on strategy
Earlier this month, online services firm Protus acquired GOT Corporation, which counts among its divisions the Campaigner platform. A week before that, e-mail marketing services ...
News Articles
House looks to protect SMBs' interests online
The US House of Representatives Small Business Committee Subcommittee on Regulations, Healthcare and Trade held a hearing to discuss the state of the online advertising ...
Jim Beam touts its inner 'stuff'
While Jim Beam's marketing has long focused on the quality of the drink inside the bottle, the brand's new effort is a high-concept, cross-channel campaign ...
Optimized
Hotels of the World tasks Didit with the SEM for its brand
Leading Interactive Reservations LLC has chosen Didit to manage search engine marketing for its brand, Leading Hotels of the World. After talking to "several agencies" ...
Nailed It
DMNews talks with Adam Burke, SVP of customer loyalty at Hilton Hotels Corp.
Adam Burke, SVP of customer loyalty at Hilton Hotels Corp., discusses what keeps the chain's 21-year-old loyalty program, Hilton HHonors, fresh and growing.
Op-Ed
Yellow Pages actually quite green
Every advertising medium from time to time fights an urban myth of the "alligators in the sewer" sort. For example, the Yellow Pages industry, which, ...
Learn how prospects read mail
I'm forever amazed at how out of touch some marketing people are with the way real people interact with ad messages. Take direct mail, for ...
Spotlight
Spotlight conversation: Marketing on the move
SiteSpect's Hansen on tackling mobile marketing
Gloves Off
How should the US push the census?
Professional marketers know it is difficult to get accurate, timely data from many sources. Two experts debate the best way to apply DM knowledge to ...
Technique
How you can highlight the 'R' in CRM
Customer relationship management may be a highly technical sector, but it has a touchy-feely core. Four experts share how CRM can help you connect organically ...
The Work
Creative campaigns from McDonald's, Nikon, and Bradenton Area CVB
McDonald's franchises find flexibility with ad network; Nikon social networkers get snap happy; and Bradenton Area CVB viral e-mail drives to Florida.
ToolBox
Toolbox: Sending large files, using new media and using databases in slow economy
Sending large files in the wake of rising delivery costs; using databases to minimize the effects of the slower economy and using webcasts, videos and ...
Third Screen
Maxim debuts dial-to-download 'hottie' campaign
AlphaMedia Group is running a full page house ad in the July Maxim, which encourages consumers to "call and get a hottie wallpaper on your ...
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Why SMS messaging is more than a teen tool for marketers
Marketers excited for metrics opportunities from Twitter tool
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
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