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Issue Archive
> June 09, 2008 Issue of DMNews
June 09, 2008 30 23 Issue of DMNews
Main Feature
An insert for every occasion
Insert media can be a cost-effective way to promote across brands, David Ward reports.
Vertical Feature
Not easy being green
Using environmental issues to market brands requires a delicate balance between informing and preaching, Melanie Shortman Tuazon reports.
Direct Choice
Timed e-mail offer unites the perfect pair to capture travel spending
"Arrive in style" was the e-mail slogan sent by Banana Republic and Virgin America Airlines to a colleague of mine. Not long after booking a ...
Analysis
Mobile metrics may further the medium
In Late May, Nielsen and ComScore, two audience measurement giants, took steps to expand their mobile metrics offerings. Nielsen extended its @Plan for online audience ...
News Articles
Absolut selects Aspen Latino
Absolut Vodka has tapped Aspen Latino to manage on-premise events for its "Global cooling" campaign. The agency will be in charge of events aimed at ...
Nature titles see growth from database initiative
A new database initiative, combined with the growing popularity of green living, has helped Ogden Publications' Mother Earth News and Natural Home magazines post double-digit ...
Wal-Mart backs Web tracking
Yahoo has reached a new deal with Wal-Mart, under which the Yahoo's sales force will sell display advertising inventory on Wal-Mart's Web site. Yahoo will ...
Catalog opt-out programs spark debate
L.L. Bean and more than 200 other catalog merchants are using Catalog Choice as part of their overall strategy to respond to customers' mail preferences. ...
Nielsen and Coca-Cola sign global contract
Market research firm Nielsen has signed a global agreement with the Coca-Cola Company, through which Nielsen will provide the beverage company with integrated services in ...
DM revenue falls in Q1 of '08
Direct marketers, agencies and suppliers collectively experienced a revenue dip in the first quarter of 2008 following 18 consecutive quarters of positive results, according to ...
Digital and inkjet printers hot topic
Digital printing continues to gain weight as a direct marketing strategy; however, recent advancements in inkjet technology are also keeping this type of printing at ...
AOTA attendees balance service, privacy
As behavioral advertising and Web 2.0 have become the norm online, more businesses that interact with consumers are faced with drawing the lines between appropriate ...
Optimized
Travel marketers find social media just peachy
As Summer nears, travel marketers are pushing deals online, using social aspects of travel to convince consumers to spend on a summer vacation.
Editorial
DM Days and Directo Day attendance highlight DM's evolution
We last ran a list of exhibitors and booth numbers for a major show in the October 15, 2007 issue, for DMA07. Attendees thanked us; ...
Op-Ed
Telemarketing to portable numbers
The last thing any telemarketer wants to hear a consumer say is, "Why are you calling me at 11pm?" Unfortunately, this is occurring more and ...
Use SEM to attract college crowd
Rather than quantity, it seems quality has become the driving factor behind lead purchases for post-secondary schools. Traditional direct marketing is giving way to more ...
Gloves Off
Is analytics or creativity more important?
The demands of the direct marketing industry require both out-of-the-box thinking and the capacity to review results and adjust spend. Experts debate which to prioritize ...
Technique
Improve mailing list measurement
Every campaign using lists requires proper measurement — after all, marketers need to learn from their results in order to do better. Four industry experts ...
Third Screen
Jay-Z's Rocawear pumps up a new mobile campaign
Urban youth fashion brand Rocawear has teamed up with mobile services firm Boost Mobile, a wholly owned division of Sprint, for a new mobile marketing ...
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Why SMS messaging is more than a teen tool for marketers
Marketers excited for metrics opportunities from Twitter tool
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
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