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Issue Archive
> December 22, 2008 Issue of DMNews
December 22, 2008 30 49 Issue of DMNews
People News
Is international experience an advantage or a disadvantage for candidates?
International experience as a marketing professional is still optional — for now. However, we are rapidly moving into a world where international experience is not ...
Direct Choice
Applying old school direct marketing principles in a new media world
Demonstrating the right way to harness a few proven, traditional direct response advertising strategies, Cushman's Fruit Company was selling 24 of its legendary HoneyBells in ...
Analysis
Digital agencies not immune to layoffs
As the American economy continues its malaise, layoffs have occurred in many sectors — and the residual effects are now being felt by marketing and ...
News Articles
Anchor Blue outsources print to InnerWorkings
Specialty youth apparel and accessories retailer Anchor Blue has signed a multimillion dollar agreement with InnerWorkings Inc. for print procurement and print management.
Retailers slash in a final push
The countdown to the last days for shopping, last days for shipping and last-minute deals is on as retailers are vying for the attention of ...
Economic woes hit shippers
Repercussions from the weakened economy continue to work their way through major shipping companies. FedEx released its second-quarter earnings results, which show revenue up 1% ...
BrandNew
Everyone's a fat cat
A new partnership between virtual community MiniEgo and Paws Inc., which manages the syndicated Garfield comic strip, will enable MiniEgo users to interact with Garfield ...
Op-Ed
Sponsor your own social network
Company-centric communities are social networks that flow naturally from your brand, have a focused core and are designed to integrate seamlessly with your company's strategic ...
Spotlight
Boone the new kid on the block at Enfatico
Enfatico's Boone on his six months at the Dell-focused agency.
Third Screen
Stella McCartney calls holiday shoppers
The Beatles were at the forefront of recording, and now Paul McCartneys' daughter is at the forefront of advertising. Luxury fashion brand Stella McCartney has ...
Most Popular
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Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Marketers excited for metrics opportunities from Twitter tool
Why SMS messaging is more than a teen tool for marketers
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
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