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December 17, 2007 29 48 Issue of DMNews

People News

What are companies looking for in a chief marketing officer?

Christopher C. Nadherny, consultant, global executive search firm Spencer Stuart

Main Feature

DMNews debuts first DMNews/Pitney Bowes survey

The first DMNews/Pitney Bowes survey on direct mail and the environment suggests that consumers greatly overestimate the environmental impact of direct mail, a fact that ...

The power of perception

As direct mail marketers face increasing concerns about the environmental impact of their products, addressing misinformation and stepping up industry efforts to improve consumer opinions ...

Vertical Feature

Fashion's hottest target

Women aren't the only ones who love to shop. More than ever, men are interested in fashion - and marketers are working hard to reach ...

News Articles

USA Today to launch lifestyle quarterly

USA Today is targeting consumers who have active lifestyles with the launch of an insert magazine, slated to hit newsstands in March 2008.

Forrester releases interactive agency report for Q4 '07

Avenue A Razorfish and OgilvyInteractive came in as industry leaders, according to the Forrester Wave Interactive Marketing Agencies Q4 Report, with Sapient close behind.

AskEraser gives users more privacy

Ask.com yesterday launched AskEraser, a new product that aims to give Internet users more control over their privacy when they search online. "Consumers are spending ...

Online retailers find continuing Monday growth

Online retailers are reporting greater growth in search traffic on the Mondays between Thanksgiving and Christmas this year in comparison to the same period last ...

Franchise debuts featuring 'As Seen on TV' products

Sandstrom OnTV Co., a newcomer to DRTV, is embracing everything "As Seen on TV" with the goal of creating a multichannel brand that celebrates 30 ...

Nielsen tracks online video

Nielsen Co. has released a service that lets media companies track copyrighted content and ad revenue across the Internet, in a partnership with Digimarc Corp.

Majoras' Google-Doubleclick involvement questioned

Federal Trade Commission Chairman Deborah Platt Majoras issued a statement on December 14 that she would not recuse herself from the pending review of the ...

Final DNC decision nears

The Senate is expected to discuss making the Do-Not-Call Registry list permanent this week, a measure that already passed in the US House of Representatives ...

Consumers petition FCC on mobile

Eight consumer and public-interest groups have filed a complaint with the FCC, claiming that cell phone providers should not be able to block text messages ...

New Briefs

Navteq Corp.

Digital mapmaker Navteq Corp. has acquired cell phone maker Nokia Corp. for $8.1 billion, in a deal expected to close this week.

Sears Holding Inc.

Sears Holding Inc. agreed not to solicit Restoration Hardware investors to sell their shares in exchange for being allowed to review the upscale home furnishing ...

EBay

EBay will appeal a federal judge's decision earlier this week relating to its long-running patent dispute with MercExchange.

Sprint Nextel Corp.

Sprint Nextel Corp. has reached an agreement with News Corp. which will allow customers to link to a free version of online social network MySpace.

Reuters and the International Herald Tribune

Reuters and the International Herald Tribune are set to launch a co-branded daily online and print business report for the newspaper.

infoUSA

Database provider infoUSA says that its Manchester, UK-based offshoot, InfoUK.com, will open for business in January.

XM Satellite Radio

XM Satellite Radio has partnered with PlayNetwork, granting the latter management of all commercial business sales and service on XM's behalf.

The Hudson Valley DMA

The Hudson Valley DMA honored industry giant Brian Kurtz with the HVDMA Founders Award, at its holiday event this month.

Duly Noted

Books now, pay later

Unauthorized withdrawal

The FTC and the attorneys general of seven states have charged payment processor defendants, collectively known as YMA, with violating federal and state laws by ...

USPS bog OKs budget

The US Postal Service's Board of Governors approved an appropriation request of $117.7 million for fiscal year 2009 yesterday.

We know where you shop

The Census Bureau will start collecting information on the everyday purchases and spending habits of Americans in January.

Optimized

Responsibility for data security argued

Identity theft affects as many as 9 million Americans every year, according to the Federal Trade Commission. However, concern over how to safeguard consumers' credit ...

Spammers threaten legitimacy of the e-mail channel

Despite sophistication in ISP e-mail delivery policies and developments by malware services firms, this past year saw spam hit an all time high.

Nailed It

NAILED IT: DMNews spends a few minutes with Scott Madlener, EVP of interactive marketing, Performance

Q: Can you talk about PCG's fundraising efforts for Northwestern University's athletic department? A: We publish two ISAT, or Internet Secure Application Technology, e-newsletters a ...

Editorial

Industry needs to communicate impact of direct mail

A big frustration for direct marketers is the stark contradiction in consumers' attitudes toward the medium. Many denigrate direct mail, describing it in such terms ...

Op-Ed

Repair local search with relevance

Local search is hopelessly broken. Its operating premise — that the proximity of the local business to the consumer is virtually all that matters — ...

Next-gen phones will alter mobile

E-mail marketers tend to think of mobile marketing in the familiar Internet terms: Short message service — more commonly known as text messaging, or SMS ...

Spotlight

DMNews chats with Will Spivey, managing partner, Trone Inc.

Q: How does Trone operate its brand, public relations and direct marketing services under one roof?

Gloves Off

The value of buyer vs. subscriber lists

Patrick Patten, VP of list brokerage at Statlistics, and Jay Schwedelson, corporate VP at Worldata, discuss the list industry.

Technique

Add print to the integrated picture

Marketers are heralding the importance of multitouch campaigns. Our four experts discuss how to incorporate print into the mix, in order to reach consumers on ...