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Issue Archive
> December 15, 2008 Issue of DMNews
December 15, 2008 30 50 Issue of DMNews
Main Feature
Bilingual print proud
How one healthcare company tackled its dual language printing challenges.
Vertical Feature
Marketing to worried retirees
Millions of retirees have seen their savings plunge along with the stock market. Mary Elizabeth Hurn explores how financial services marketers handle this tough audience.
Direct Choice
Bud Light breaks new ground in keyword bidding with rollover video ads
Bidding on targeted keywords is not new, but this execution is certainly noteworthy. The ad seen here was based on a content bid for the ...
News Articles
Obama plan may boost e-tail
January 20 could bring good news for direct marketers, based on key components of President-elect Barack Obama's economic recovery plan.
Cargo volume at US ports continues fall
Year-over-year cargo volume at the nation's major retail container ports is expected to fall for the 16th straight month as of November, leaving 2008 on ...
Macy's tests integrated sales
Macy's Inc. is piloting a program that enables in-store shoppers in Florida to place electronic orders from any point-of-sale register as it tries to foster ...
Editorial
Not a dull moment in 2008
As we finally wind down after an eventful year in the world of direct marketing - though some may say that's putting it mildly — ...
Op-Ed
'Must-have' deserves recognition
In the advertising section of The New York Times on Thursday, December 4, I was pleased to see an article titled, "In This Season's Must-Have: ...
Spotlight
Agency numbers and sense
Schematic's rising CFO Holland discusses being acquired and digital in the bad economy
Gloves Off
What will inspire consumers this holiday?
Credit use is down, along with retail sales. Retailers have had to be creative in finding ways to get customers in the door. Our experts ...
Technique
Top tools to reach business execs
Whitepapers, webcasts, blog and virtual trade shows are all popular tools to reach busy executives. Four experts share their tips on how to best take ...
The Work
Creative campaigns from the NHL, Lane Bryant and SmartyPig
National Hockey League's customized catalog covers win; Lane Bryant mobile effort rings true; Online savings program SmartyPig.
Third Screen
Playboy debuts mobile programming with Quattro ads
Mobile-forward brand Playboy has come out with another mobile phone offering. The men's magazine brand has released a six-episode show developed for the mobile phone.
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Marketers excited for metrics opportunities from Twitter tool
Why SMS messaging is more than a teen tool for marketers
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
From one search query, there are 10 ways to get an answer
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
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