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Issue Archive
> December 08, 2008 Issue of DMNews
December 08, 2008 30 49 Issue of DMNews
Main Feature
CRM offers colleges edge
Keeping track of prospects is a full-time job for college admissions officers. Today's CRM solutions can help.
Vertical Feature
Case studies in LGBT marketing
The LGBT community is more mainstream than ever, with marketers working hard to reach this educated, affluent group. With issues such as same-sex marriage constantly ...
Analysis
Caution after solid Thanksgiving weekend
Online sales spiked significantly on Cyber Monday last week, according to several reports, bringing a bit of good news to online and multichannel retailers during ...
News Articles
Crunched, autos go for direct
The dramatic recent events in the US auto industry are being felt throughout the marketing world and, while some agencies are feeling the heat, the ...
Honda bucks mood with a warm, 'Happy' campaign
Despite trouble in the auto industry, car maker Honda is running its annual "Happy Honda days" campaign to promote holiday car sales. The integrated campaign, ...
Optimized
Retailers optimize digital experience for maximum holiday help
With this year's weak economy, the holiday season has become more important than ever to retailers, who earn most of their profits in the fourth ...
Nailed It
DMNews speaks with Susan McKenzie, circulation director at Smith & Noble
Susan McKenzie, circulation director at window treatment catalog and Internet retailer Smith & Noble, discusses a new customer acquisition program.
Editorial
Marketers should be setting sights for Holidays and beyond
I don't think anyone needed the official government pronouncement that we have been in a recession since last December. As DMNews has reported, consumers are ...
Spotlight
Accountability rules
Alterian's Hale expects the economy to spur a focus on ROI
Gloves Off
Text messages more effective than mobile Web?
Text messaging is fast and simple, but the growing use of smart phones offers greater capabilities for mobile Web usage. Our experts gauge the effectiveness ...
Technique
Integrate search across channels
Today, consistent campaigns across media are essential — and making the most out of search is key. Four experts share how to integrate organic and ...
The Work
Creative campaigns from Universal Orlando, Figi's and California Tortilla
Mobile aids in chilling fun for Universal Orlando Resort; Personalized recommendations give the gift of sales for Figi's and California Tortilla sees fast results from ...
Third Screen
Coca-Cola's Fanta introduces mobile games in Europe
Coca-Cola Europe is debuting two new branded mobile phone applications across Europe for the Fanta brand, to target a younger demographic. The effort comes out ...
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Why SMS messaging is more than a teen tool for marketers
Marketers excited for metrics opportunities from Twitter tool
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
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