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Issue Archive
> December 01, 2008 Issue of DMNews
December 01, 2008 Issue of DMNews
Vertical Feature
Building movie buzz online
Film trailers are no longer the be-all-end-all of movie promotion, say experts. Today, active online marketing is an essential part of any film's marketing efforts.
Analysis
Ads explode on long-form Web content
The PC is no longer just a place for watching a couple of minutes of online content: This year, long-form TV and movie viewing on ...
News Articles
Harrah's makes loyalty mobile
Casino operator Harrah's Operating Company Inc. is testing a new mobile-based loyalty program from bCode. Internally, the program is known as "T.I.P." for "Texting Important ...
Consumer Reports hits Boston malls
As part of an ongoing to strategy to test different platforms and reach targeted audiences, Consumers Reports put together a retail program that launched last ...
AT&T realigns business units
AT&T Inc., the owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline ...
Move Update goes into effect
The US Postal Service's long-awaited Move Update requirements officially took effect last week; however, mailers will have about six months to become compliant with the ...
Optimized
E-mail is popular this holiday, but marketers should be careful
With the holidays quickly approaching, it's no surprise that retailers in the online space are using e-mail marketing to reach the ever-increasingly digital consumer. "Holidays ...
Nailed It
DMNews talks with Scott Terrill, VP of marketing, Suddenlink Communications
Scott Terrill, VP of marketing for cable, phone and Internet service provider Suddenlink Communications, discusses Pluris' Offer Management and Optimization
Editorial
Marketers, consumers benefit from broad, measured campaigns
Whether it's on a mobile phone, an e-mail inbox or a social network profile page, the personal space of a consumer is coveted real estate. ...
Spotlight
From soup to stamps
The USPS' Bernstock on moving from the private sector to public sector
Gloves Off
Do forward-to-a-friend referrals work?
The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing ...
Technique
Rich opportunities in niche media
Audience fragmentation has changed media buying — so when, why and how should marketers go after niche media buys instead of mass media? Four experts ...
The Work
Creative solutions from Clearview Mall, Cornell Univ., and Little League Baseball and Softball
Results are ducky for Clearview Mall's direct mail coupons; Cornell University's multimedia approach captures attention of executives; and Little League Baseball and Softball's video Web ...
Third Screen
Time's People debuts Crisp mobile WAP site
People.com has teamed up with mobile services firm Crisp Wireless to debut People.com Mobile. The site was created and hosted in conjunction with launch partner ...
Most Popular
Most Emailed
Most Recent
Aspen Marketing adds local targeting to automotive e-mail campaigns
Inside blog marketing: Blogs among most effective social media for marketing purposes
MasterCard debuts jeans campaign
Industry groups introduce behavioral targeting best practices
Microsoft reportedly selling Razorfish
Technique: How to build the best PPC landing page
MeritDirect acquires Mail Marketing Incorporated
Industry reacts to self-reg proposals on BT
Marquette Group chooses Microsoft Dynamics CRM to support growth
DMCNY announces 2009 Silver Apple Awards winners
Aspen Marketing adds local targeting to automotive e-mail campaigns
Industry groups introduce behavioral targeting best practices
Technique: How to build the best PPC landing page
Microsoft reportedly selling Razorfish
MasterCard debuts jeans campaign
MeritDirect acquires Mail Marketing Incorporated
Industry reacts to self-reg proposals on BT
DMCNY announces 2009 Silver Apple Awards winners
Spotlight conversation: The evolution of CRM
Vibe Media Group to shut down
Bing usage promising, but jury still out
Johnson & Quin acquires certain assets of Staples' direct mail division InteliMail
Dynamic ads: A vendor checklist
CognitiveData acquires CMS Direct
AM/Direct gets 1-800-Flowers.com inserts
Urban Outfitters adds mobile commerce
Next week's issue: CRM special issue
Industry reacts to self-reg proposals on BT
New car lovers list available
USPS high-density decrease approved, questions of cap on decrease raised
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