Mobile Version
Subscribe
Issue Archive
Contact Us
About Us
Advertise
PRWeek
MM&M
SC Magazine
Home
News
Latest News
Opinion & Editorial
Direct Line Blog
Newsletters
Talk Back
Features
Latest Features
Editorial Calendar
Online Exclusives
Video
Agency Business Report
Research & Reports
Sectors
Agency
Database Marketing/CRM
Direct Mail/Postal
E-Mail Marketing
Internet Marketing
Lists
Media/Circulation
Mobile Marketing
Multichannel Retail/Ecommerce
Production & Printing
Search Marketing
Whitepapers
Buyer's Guide
Resources
Essential Guides
Lists & Databases
Back Issues
Events
Caples 2009
Global Creative Jam
Webcasts
Podcasts
Subscribe
Jobs
Advertise
About Us
Hot Topics:
30th Anniversary
Direct Line Blog
E-mail Marketing
Search Marketing
Direct Mail
Multichannel Retail/Ecommerce
RSS
|
Login
|
Register
Home
>
Issue Archive
> December 01, 2008 Issue of DMNews
December 01, 2008 Issue of DMNews
Vertical Feature
Building movie buzz online
Film trailers are no longer the be-all-end-all of movie promotion, say experts. Today, active online marketing is an essential part of any film's marketing efforts.
Analysis
Ads explode on long-form Web content
The PC is no longer just a place for watching a couple of minutes of online content: This year, long-form TV and movie viewing on ...
News Articles
Harrah's makes loyalty mobile
Casino operator Harrah's Operating Company Inc. is testing a new mobile-based loyalty program from bCode. Internally, the program is known as "T.I.P." for "Texting Important ...
Consumer Reports hits Boston malls
As part of an ongoing to strategy to test different platforms and reach targeted audiences, Consumers Reports put together a retail program that launched last ...
AT&T realigns business units
AT&T Inc., the owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline ...
Move Update goes into effect
The US Postal Service's long-awaited Move Update requirements officially took effect last week; however, mailers will have about six months to become compliant with the ...
Optimized
E-mail is popular this holiday, but marketers should be careful
With the holidays quickly approaching, it's no surprise that retailers in the online space are using e-mail marketing to reach the ever-increasingly digital consumer. "Holidays ...
Nailed It
DMNews talks with Scott Terrill, VP of marketing, Suddenlink Communications
Scott Terrill, VP of marketing for cable, phone and Internet service provider Suddenlink Communications, discusses Pluris' Offer Management and Optimization
Editorial
Marketers, consumers benefit from broad, measured campaigns
Whether it's on a mobile phone, an e-mail inbox or a social network profile page, the personal space of a consumer is coveted real estate. ...
Spotlight
From soup to stamps
The USPS' Bernstock on moving from the private sector to public sector
Gloves Off
Do forward-to-a-friend referrals work?
The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing ...
Technique
Rich opportunities in niche media
Audience fragmentation has changed media buying — so when, why and how should marketers go after niche media buys instead of mass media? Four experts ...
The Work
Creative solutions from Clearview Mall, Cornell Univ., and Little League Baseball and Softball
Results are ducky for Clearview Mall's direct mail coupons; Cornell University's multimedia approach captures attention of executives; and Little League Baseball and Softball's video Web ...
Third Screen
Time's People debuts Crisp mobile WAP site
People.com has teamed up with mobile services firm Crisp Wireless to debut People.com Mobile. The site was created and hosted in conjunction with launch partner ...
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Why SMS messaging is more than a teen tool for marketers
Marketers excited for metrics opportunities from Twitter tool
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
Popular Topics
Agency
Agency Of Record
Analytics
Banner Ads
Blogging
Campaigns
Creative
CRM And Database
Data & Analytics
Database Marketing & CRM
Direct Mail & Postal
Direct Response Television
Display Advertising
E-Commerce
Email
EMail Marketing
Interactive Marketing
Internet Marketing
Lists
Loyalty Programs
Mobile Marketing
Multichannel Retail & Ecommerce
Search Engine Marketing
Social Media
Social Media Marketing