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Issue Archive
> August 25, 2008 Issue of DMNews
August 25, 2008 30 34 Issue of DMNews
People News
What should a candidate look for in a workplace culture?
My advice to candidates, especially those looking for a position in interactive marketing, is to seek out a company with an extensiveon-boarding program. This can ...
Main Feature
A foodie frenzy
A taste for food-related coverage has helped this magazine sector hold steady.
Vertical Feature
What women want
When it comes to marketing healthcare online, women are often the key decision makers that marketers need to reach.
Direct Choice
Building red, white & blue demand for a product is a winner, a consumer says
This direct mailer caught me off guard. Since the postcard was red, white and blue, I thought it was another political statement for the Democratic ...
Analysis
Average women an untapped group
In a Meredith Corp. study, The Gamma Factor: Women and the New Social Currency, the company describes Gamma women as everyday women with a large ...
News Articles
Gupta steps down as CEO of InfoGroup
Vinod Gupta, CEO of InfoGroup, resigned from his executive position at the firm he founded in 1972 on August 21. His action was part of ...
Chicago Tribune, Valassis team up for mail program
Chicago Tribune Media Group and Valassis are partnering to provide advertisers with a new alternative for reaching their audiences in the Chicago market. The Chicago ...
Research may relieve 'info overload' in online data
One challenge facing online retailers is analyzing the mass of available consumer data, to better market their product offerings. Now, research being done by the ...
Olympic video ad spend estimated at $5.75 M
The 2008 Beijing Olympics have had record viewership and Web site traffic on NBCOlympics.com. EMarketer has estimated that online video ad spending will reach $5.75 ...
Boy Scouts of America looks to drive marketing innovation
In an effort to drive innovation, build a stronger brand and create additional impact, The Boy Scouts of America (BSA) recently merged its marketing functions. ...
SES show reflects cross-channel
At Search Engine Strategies San Jose last week, marketers met to explore search trends and tactics. Discussion often turned to the role that the other ...
Chrysler drives at retention
Chrysler has launched three new customer retention and acquisition programs — Dodge THX, Chrysler Inner Circle and Planet Jeep — to woo female buyers during ...
Where did Internet sales go?
For the first time in a decade, catalog/Internet retailers are seeing a slide in Internet sales as a percentage of total direct sales, according to ...
Skittles to remix the rainbow
Snack food giant Mars is working with Omnicom's digital shop Agency.com on a new campaign for its fruit candy Skittles that asks teens to make ...
Optimized
Integrated campaign sets records for The Weather Channel
It may take the use of other channels for marketers to reach people on their mobile phones. The Weather Channel Interactive, for example, has had ...
Nailed It
DMNews talks with Paul Siska, CEO of First Consumer Debt Management
Paul Siska, CEO of First Consumer Debt Management, discusses working with search firm EveryMundo to use SEM to target Spanish-speaking Internet users.
Editorial
Deeper investment in being green needed to sustain validity
In this issue's Spotlight, Sam Pulcrano of the US Postal Service shares the agency's plans on sustainability, as well as his own views on the ...
Op-Ed
Trust is a key to Web marketing
Lately, I've become interested in the subject of trust as it relates to Internet marketing. Two annual studies that I've read recently, the 2008 Edelman ...
Boosting call-center efficiency
Designing and delivering an effective customer care teleservices program is a balancing act. First, you must establish the level of service to be offered. That ...
Gloves Off
Do branded content sites deliver the best ROI?
Placement on established, branded Web sites may seem like a logical step for online marketers looking to reach qualified audiences and online revenue goals, but ...
Technique
Insert choices vary by industry
Different verticals benefit from different types of insert media programs, depending on the lifestyles and habits of their target audience. Four experts comment on specific ...
The Work
Showcasing creative campaigns from Cisco Systems, Covad Communications and Quality Logo Products
Cisco Systems takes the social route; Customer research informs site design for Covad Communications; Results pop for Quality Logo Products 3-D mailer.
Third Screen
Arby's coupons going mobile
Coupons have long been a part of fast-food chain Arby's marketing efforts, so it's no surprise that the brand's first foray into mobile marketing includes ...
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Why SMS messaging is more than a teen tool for marketers
Marketers excited for metrics opportunities from Twitter tool
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
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