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Issue Archive
> August 11, 2008 Issue of DMNews
August 11, 2008 30 31 Issue of DMNews
Main Feature
Planning for agency success
Strategic planners are the data-diggers of the agency world — Sharon Goldman chats with three leaders in this exciting sector.
Vertical Feature
Market savings savvy
Economic uncertainty means consumers want a safe place to store and grow their assets. Banks are responding with savings-based campaigns.
Direct Choice
Obama campaign's logo signals new paradigm in election branding
Political leanings aside, most people — especially those who work in advertising — can appreciate the simple and powerful aesthetic beauty of the Obama logo. ...
News Articles
Scholastic sells continuities division
Scholastic Corp. has entered into a definitive agreement with Sandvik AS to purchase its US direct-to-home continuities business. Terms of the deal were not disclosed. ...
MySpace enters debates fray
MySpace has partnered with the Commission on Presidential Debates (CPD) to create an online portal for the presidential debates. The site, MyDebates.org, is slated to ...
Catalog deals reflect changes
SwissColony, a cataloger of food, gifts and general merchandise, has acquired Montgomery Ward, Charles Keath and HomeVisions catalogs last week at a foreclosure sale from ...
Bacardi undergoing internal agency review
Bacardi GlobalBrands, which oversees nine global beverage brands, including Grey Goose, Dewar's and its signature rum, is undergoing an internal review of its more than ...
Charter seeks customer loyalty in points program
Charter Communications, a cable, Internet and telephone provider, rolled out a national customer loyalty program this month, "Live it with Charter." The program offers customers ...
Optimized
Push toward transparency may have consequences for PPC
In an effort to be more transparent to users, Google last week released a feature that shows users how their search results are customized.
Nailed It
DMNews talks with Sarah Superfon, director of interactive marketing and direct response at Philosophy
Sarah Superfon, director of interactive marketing and direct response at Philosophy, discusses how the beauty brand used user-generated storytelling to bring mothers and daughters together.
Editorial
Measurability suits DM to be leader of charge toward integrated campaigns
In this cost-cutting world, many speculate that direct marketing will become the tactical breadwinner of the advertising industry. Heralding this trend is last week's Communications ...
Op-Ed
Adapting to the culture of "less"
American consumers are waking to a harsh reality: We, our wallets and our natural resources are overextended, overweight and overwhelmed. The reaction is to pull ...
Your letters may be tone deaf
Every audience is different." "Speak to people in their own voice." "You must be believable." These basic truths are drummed into direct marketers. But these ...
Spotlight
The converging agency
Publicis' Farrell discusses his view of direct agencies.
Gloves Off
Are the best lists in-house or rented?
List selection is important to direct marketers, who often have to decide whether to send an offer to their existing customer file or a rented ...
Technique
Manage your opt-outs for clean lists
These days, mailing "clean" - that is, ensuring that data, such as opt-outs, are up to date - is essential. Four experts share tips on ...
The Work
Creative campaigns from Jameson Irish Whiskey, Message Labs and Paltalk
Jameson Irish Whiskey's point-of-purchase effort has smooth finish; Message Labs secures qualified leads with online campaign; many elect to view viral videos on Paltalk
Most Popular
Most Emailed
Most Recent
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Why SMS messaging is more than a teen tool for marketers
Marketers excited for metrics opportunities from Twitter tool
Lacoste debuts first US all-digital effort
Petco uses e-mail effort to promote organic pet food
Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
The importance of your e-mail sender line
RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media
Choice Hotels hires Clarabridge to improve customer service
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
InfoGroup chair: No decision yet on company sale
Petco uses e-mail effort to promote organic pet food
Lacoste debuts first US all-digital effort
ALS Association names Grizzard AOR to raise donor engagement
Why SMS messaging is more than a teen tool for marketers
Learning Curve names Euro RSCG Chicago AOR for First Years brand
Choice Hotels hires Clarabridge to improve customer service
Samsung uses 'Mr. Samsung' to increase consumer interaction on retail sites
Focus USA releases insurance list
Editorial: This holiday season, may the best direct win
Brand marketers rethink e-commerce
HP developing behavioral tool
Marketers excited for metrics opportunities from Twitter tool
Bob Evans chooses Brunner as AOR
MoneyGram expands loyalty program into Canada
Arandell incorporates BCC Software to aid IMB transition
Consumers not expected to wait for Black Friday or Cyber Monday for holiday gift purchases
E-commerce down 2% in Q3: Outlook for holiday season sunnier
Lovemoney.com hires StrongMail for e-mail marketing
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