Is your message in-touch with downtrodden consumers?

Share this article:
US consumer sentiment fell for the second month in a row, the August rate is at 63.2 according to the Reuters/University of Michigan index. Earlier this year we saw marketers shift their messaging to offer more rebates and recession-proof financing in order to boost growth. This kind of marketer loyalty to customers may have to endure a bit longer as Americans continue to suffer against continued job loss, debt and cutbacks.

It's a bleak outlook but one that bodes well for marketers who took a cost-cutting strategy for the long-term. As we enter the usual back-to-school spending spree quarter the outlook is not so cheery, according to numbers from the National Retail Federation. Be sure that your message is consistent with buyers who are looking for value and cost-cutting. Marketing is going to be proving itself even more crucial as spending remains tight.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.