Is the term "e-mail marketing" Web 1.0?

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In a meeting with a digital agency last week, talk turned to e-mail marketing. I was told, in no uncertain terms, that the term “e-mail marketing” was officially passé. No one thought of communication with customers happening strictly through e-mail anymore, said the CEO. After all, what about texting? Or instant messaging?

However, a replacement term didn’t seem perfectly clear – “relationship marketing” appeared to be the closest thing that would be commonly used.

Is the term “e-mail marketing” hopelessly Web 1.0? What do you think?

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