Is Pinterest just a passing fad? Readers respond

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Pinterest lands $100M investment led by Japanese e-commerce giant
Pinterest lands $100M investment led by Japanese e-commerce giant

Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.

Jeff Bodzewski, director of social strategy at Aspen Marketing Services, says the question is a larger one as it indicates a shift from the proverbial “soundbite culture” to one now driven by a preference for a singular image.

The explosion of Pinterest, Instagram and Reddit demonstrates how an increasing number of people — our target of course as marketers — prefer the first piece of new information to be an image, until they take the action to learn more by reading. Even a superficial review of Facebook, Google+ and Twitter posts will show consumer engagement is notably higher around images than text-based updates.

Alexis Karlin, digital marketing specialist at Neolane, says for now Pinterest will continue to grow.

The buzz won't be sustainable and I expect it will peter out, but it won't fall entirely off the radar or completely disappear. Like MySpace, Pinterest serves a certain niche of people who like to visually share content. I don't find the typical stereotype — primarily women who like to cook or are planning a wedding — to be true. This site serves many purposes and appeals to a much broader audience.

Users share details on upcoming trips, start a list of books they've read or want to read and much more. Like Twitter, it's what the users make of it. And where Google+ tried to do the same thing (breaking everyone down into circles), this breaks what people share into particular topics. I believe there is a social network for everyone, and it doesn't just have to be Facebook. There is still much experimentation to be done, which could power the next wave of Pinterest buzz.

John Taylor, a database solutions consultant, says Pinterest is just one social media form too many for me, and I suspect a lot of others will feel the same.

Many people view social media as a hobby, and will only allocate part of their ‘free' time to following, tweeting, checking in and the like. I also think Twitter and Facebook are too big right now for other ‘sharing' platforms to break through.

Thaddeus B.K., creative mentor at Taconic High School, says I would think that most social networks are going to fade.

Look to the past 15 years of social networking history and you can see a defined pattern of “fads”. To me, the more interesting question is what social model will be offered that will use the integration and convergence of media; provide a long-term model that will offer much more; as well as a look to the future, the true future of media convergence, demographic patterns and what the market will desire.

I think to define the goals and objectives of the social media model is what's needed first. I have now started to receive “sales” messages via Facebook from people I have no direct or indirect link to. How did they get my name? Is this what social media is for? I don't think so. Perhaps if you changed the name to sales media, I would say we are on track. Social needs to be and stay social.

Marc Zazeela, an international mailing and shipping consultant, says in today's world, the next big thing will always be supplanted by the next bigger thing.

According to a study by the BBC, the average attention span is about nine seconds. Since we have limited capacity for information as soon as something cool and shiny comes along, we drop everything and run to the next “must have”. Who has waited in line for hours for the latest iPhone or iPad? Who will do it again when the next version is introduced?

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