February 17, 1999
Irwin Naturals Goes Online
Formulator and supplier of natural health, herbal and nutritional supplement products Irwin Naturals/4Health, Los Angeles announced it will launch its e-commerce health products Web site next week at www.healthzone.com. The site will offer consumers "nutraceutical" products from all manufacturers, along with health information.
The company hopes to offer other features including fitness calculators, health score cards, free subscription-based specialty newsletters and thousands of health-related products. HealthZone.com is going to be located on America Online , Microsoft's MSN Shopping, Lycos and HotBot.