IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews.
Online retailer Net-A-Porter will launch a male counterpart to its 10-year-old women's luxury site in January. Named "Mr. Porter," the e-commerce portal will sell clothes from high-end apparel brands, such as Ralph Lauren, Burberry and YSL.
Luxury jewelry retailer Tiffany & Co. has introduced an iPhone and iPod Touch application that let shoppers browse engagement rings and size them. The app, known as the "Engagement Ring Finder," was developed in response to consumer demand and launched June 14.
Direct marketing services provider Harte-Hanks announced this week that it has expanded its CI Technology Database to help business-to-business marketers segment and target US IT decision makers. The database now includes information about 4 million business locations.
IBM announced June 15 that it will acquire web analytics company Coremetrics. The transaction, whose financial terms were not disclosed, is expected to close in the third quarter of this year.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
