Iris Dorbian

Most Recent Articles by Iris Dorbian

IBM buys Coremetrics to boost analytics

IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews.

Net-A-Porter to launch men's site in 2011

Online retailer Net-A-Porter will launch a male counterpart to its 10-year-old women's luxury site in January. Named "Mr. Porter," the e-commerce portal will sell clothes from high-end apparel brands, such as Ralph Lauren, Burberry and YSL.

Tiffany & Co. aids ring-shopping with iPhone app

Luxury jewelry retailer Tiffany & Co. has introduced an iPhone and iPod Touch application that let shoppers browse engagement rings and size them. The app, known as the "Engagement Ring Finder," was developed in response to consumer demand and launched June 14.

Harte-Hanks expands IT database

Direct marketing services provider Harte-Hanks announced this week that it has expanded its CI Technology Database to help business-to-business marketers segment and target US IT decision makers. The database now includes information about 4 million business locations.

IBM to buy web analytics firm Coremetrics

IBM announced June 15 that it will acquire web analytics company Coremetrics. The transaction, whose financial terms were not disclosed, is expected to close in the third quarter of this year.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...