iQ.COM to Provide DM for Intuit
iQ.COM smart marketing solutions and services are primarily focused on capturing, converting and retaining customers through programs that generate interaction and brand loyalty.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.