iQ.COM to Provide DM for Intuit
iQ.COM smart marketing solutions and services are primarily focused on capturing, converting and retaining customers through programs that generate interaction and brand loyalty.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?