iQ.com Doubles Its Customers
During the first half of 2000, CyberRebate.com, EthnicGrover.com, GreatEntertaining.com, Iconocast, Paper2net.com and Publishers Clearing House have chosen iQ.com to provide online promotions.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.