IQ2.Net, Spree.com to Offer Rewards Program
Spree.com shopping rewards program members will also receive special offers and discounts from Spree merchant partners like Barnesandnoble.com and Qwest Communications.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.
Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
That's a compound annual growth rate of 13.7%. Offline advertising, meanwhile, will limp along at about 1% a year over the same period, according to Forrester.