IQ2.Net, Spree.com to Offer Rewards Program
Spree.com shopping rewards program members will also receive special offers and discounts from Spree merchant partners like Barnesandnoble.com and Qwest Communications.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.