iPrint, Sprint Sign Cross-Advertising Agreement
iPrint, an online print products firm, and Sprint Corp have signed a one-year, six-figure, cross-promotional deal.Over the next year, iPrint will send its customers more than 2 million e-mails with advertising for Sprint. These e-mails will offer recipients a $50 voucher for iPrint.com if they sign up for Sprint's long-distance telephone services. This offer will also be made an ads at www.iprint.com.
Sprint, Redwood City, CA, will include advertising for iPrint on mail invoices sent to the telecommunication firm's Home Office customers. Sprint.com's Home Office channel will also feature iPrint ads. Additional terms of the agreement were not disclosed.
