IPost Offers Integration With MarketLive Version 5

E-mail marketing services provider iPost will soon launch integrated capabilities with the latest MarketLive Version 5 e-commerce platform.

MarketLive Version 5 uses technology that lets retailers quickly deploy new product releases and save customizations while upgrading to the new release. The platform lets retailers sell to customers overseas, too.

MarketLive Version 5 is a product of Marketlive Inc., whose e-commerce technology supports the sites of brands like Armani Exchange, Lucy.com, The Swiss Colony, Keds, Stride Rite, Athleta, Dylan's Candy Bar and Garden Botanika.

The MarketLive software developers kit lets firms who use iPost's e-mail integration to easily move subscriber information and use that behavioral data from customer databases to segment, target and personalize e-mail campaigns.

Also, iPost's e-mail integration for MarketLive Version 5 users banks on analytics tools from Omniture.