The advertising automation company goes public as digital and mobile advertising continue to grow.
Former California state controller and Silicon Valley insider Steve Westly joins the company's board.
Is Twitter worth the IPO price raise? Check out these 10 stats and see.
Twitter finally let the tweet out of the bag a few weeks ago when it acknowledged its confidential upcoming IPO and the Twittersphere has been chirping with opinions ever since.
Eloqua, a provider of marketing automation solutions, announced in a statement today its IPO of eight million shares, priced at $11.50 per share.
Experts put the pathetic premiere into perspective, and as for final judgment on whether the Facebook IPO is a hit or miss, the jury is still out.
Post-IPO, Facebook is getting flack.
Facebook shares began trading at more than $42, raising enough to make it one of the largest tech IPOs in history.
General Motors says its yanking its Facebook ads because they don't work. The announcement came three days before Facebook's scheduled IPO on May 18. Ouch.
Facebook's fifth amendment to its IPO filing on May 3 revealed the company would be selling 180 million shares of Class A common stock between $28 to $35 per share, a range that values the company at around $95 billion. The company has set its IPO for May 18.
Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.
Facebook filed for a $5 billion initial public offering (IPO) just after 5 p.m. on Feb. 1. The company said in documents filed with the Securities and Exchange Commission (SEC) that it will use the ticker symbol "FB" and detailed its offerings for advertisers and marketers.
Facebook is widely expected to file a prospectus with the Securities and Exchange Commission (SEC) after the markets close on Feb. 1, the first step in going public, according to multiple reports that cite sources familiar with the matter.
Reports have surfaced that Facebook will file for an IPO this week.
Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5.
Groupon's initial public offering (IPO) last month raised $700 million, the largest IPO by an Internet company since Google's in 2004 generated $1.7 billion. Many are now questioning, in spite of the IPO's success, whether the daily deals site will continue its upward trajectory or if this is simply a honeymoon period before reality sets in.
Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23.
Local business reviews site Yelp filed for a $100 million initial public offering (IPO) on Nov. 17. The company plans to go public in 2012, according to documents filed with the U.S. Securities and Exchange Commission.
Groupon's Nov. 4 initial public offering (IPO) raised $700 million, the largest IPO by an Internet company since Google's 2004 IPO generated $1.7 billion. The IPO, which took more than five months to complete due to accounting metric discrepancies, brings the daily deals company's valuation to roughly $12.7 billion.
The future of the daily deals industry grew cloudier in August, as tech-sector players Facebook and Yelp cut back on their own platforms and experts openly doubted the business model of sector heavyweight Groupon. Yet marketers say they are not yet ready to dismiss daily deals as a fad.
Daily deals have become one of the hottest marketing stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs.
Daily deal companies Groupon and LivingSocial both initiated the process to become publicly traded companies in June, moves that could dramatically shift the direct marketing landscape as digital coupon companies gain momentum and marketing agencies evaluate how to leverage their services.
Marketing technology companies Eloqua and Jive Software filed separate $100 million initial public offerings this week, according to documents submitted to the US Securities and Exchange Commission (SEC).
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.