IPO

Rubicon Project Files for IPO

Rubicon Project Files for IPO

By

The advertising automation company goes public as digital and mobile advertising continue to grow.

News Byte: RadiumOne Hires Westly as IPO Looms

News Byte: RadiumOne Hires Westly as IPO Looms

By

Former California state controller and Silicon Valley insider Steve Westly joins the company's board.

10 Twitter Stats Worth Tweeting

10 Twitter Stats Worth Tweeting

By

Is Twitter worth the IPO price raise? Check out these 10 stats and see.

Twitter IPO: Smart Move or for the Birds?

Twitter IPO: Smart Move or for the Birds?

By

Twitter finally let the tweet out of the bag a few weeks ago when it acknowledged its confidential upcoming IPO and the Twittersphere has been chirping with opinions ever since.

Eloqua announces IPO

Eloqua announces IPO

Eloqua, a provider of marketing automation solutions, announced in a statement today its IPO of eight million shares, priced at $11.50 per share.

Facebook's IPO debut may need time

Facebook's IPO debut may need time

Experts put the pathetic premiere into perspective, and as for final judgment on whether the Facebook IPO is a hit or miss, the jury is still out.

Facebook IPO no

Facebook IPO no

By

Post-IPO, Facebook is getting flack.

Facebook IPO goes public, company faces new challenges

Facebook IPO goes public, company faces new challenges

By

Facebook shares began trading at more than $42, raising enough to make it one of the largest tech IPOs in history.

GM gives Zuck a slap in the Facebook

GM gives Zuck a slap in the Facebook

By

General Motors says its yanking its Facebook ads because they don't work. The announcement came three days before Facebook's scheduled IPO on May 18. Ouch.

Facebook valued at $95 billion

By

Facebook's fifth amendment to its IPO filing on May 3 revealed the company would be selling 180 million shares of Class A common stock between $28 to $35 per share, a range that values the company at around $95 billion. The company has set its IPO for May 18.

Facebook's IPO could impact marketing

Facebook's IPO could impact marketing

Facebook's plan for a $5 billion initial public offering (IPO) has the potential to change Facebook's advertising structure.

Facebook files for $5 billion IPO

Facebook files for $5 billion IPO

By

Facebook filed for a $5 billion initial public offering (IPO) just after 5 p.m. on Feb. 1. The company said in documents filed with the Securities and Exchange Commission (SEC) that it will use the ticker symbol "FB" and detailed its offerings for advertisers and marketers.

Facebook expected to file for IPO today

By

Facebook is widely expected to file a prospectus with the Securities and Exchange Commission (SEC) after the markets close on Feb. 1, the first step in going public, according to multiple reports that cite sources familiar with the matter.

Unconfirmed: Facebook may soon file IPO

Unconfirmed: Facebook may soon file IPO

By

Reports have surfaced that Facebook will file for an IPO this week.

Millennial Media files for $75 million IPO

By

Mobile ad network Millennial Media filed for a $75 million initial public offering (IPO) on Jan. 5.

Is Groupon righting its ship?

Is Groupon righting its ship?

Groupon's initial public offering (IPO) last month raised $700 million, the largest IPO by an Internet company since Google's in 2004 generated $1.7 billion. Many are now questioning, in spite of the IPO's success, whether the daily deals site will continue its upward trajectory or if this is simply a honeymoon period before reality sets in.

ExactTarget files for $100 million IPO

By

Email marketing company ExactTarget filed for a $100 million initial public offering (IPO) on Nov. 23.

Yelp files for $100 million IPO

By

Local business reviews site Yelp filed for a $100 million initial public offering (IPO) on Nov. 17. The company plans to go public in 2012, according to documents filed with the U.S. Securities and Exchange Commission.

Groupon's IPO raises $700 million

By

Groupon's Nov. 4 initial public offering (IPO) raised $700 million, the largest IPO by an Internet company since Google's 2004 IPO generated $1.7 billion. The IPO, which took more than five months to complete due to accounting metric discrepancies, brings the daily deals company's valuation to roughly $12.7 billion.

Daily deals forecast cloudier, but brands not jumping ship

Daily deals forecast cloudier, but brands not jumping ship

By

The future of the daily deals industry grew cloudier in August, as tech-sector players Facebook and Yelp cut back on their own platforms and experts openly doubted the business model of sector heavyweight Groupon. Yet marketers say they are not yet ready to dismiss daily deals as a fad.

Marketing executives sound off on daily deal craze

Daily deals have become one of the hottest marketing 
stories around — but lately, they've been making headlines for all the wrong reasons. August proved the cruelest month for this darling of real-time marketing, with both Facebook and Yelp pulling the plug on their daily deals programs.

Marketers evaluate impact of daily deals

Marketers evaluate impact of daily deals

By

Daily deal companies Groupon and LivingSocial both initiated the process to become publicly traded companies in June, moves that could dramatically shift the direct marketing landscape as digital coupon companies gain momentum and marketing agencies evaluate how to leverage their services.

Eloqua, Jive file $100 million IPOs

By

Marketing technology companies Eloqua and Jive Software filed separate $100 million initial public offerings this week, according to documents submitted to the US Securities and Exchange Commission (SEC).

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.