The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year.
While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople.
Sometimes that which seems your friend can suddenly and without warning turn into your bête noire. Take Verizon Wireless' aggressive promotion of Apple's new iPhone 4S via TV spots, in-store signage, transit ads, social media and email blasts.
Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.
Stop me if you heard this one before. An Apple employee walks into a bar...
Office Depot has launched a mobile commerce iPhone app that allows consumers to extend incomplete transactions from desktop to mobile device. The app, the office supply retailer's third, was built in-house by Office Depot's IT team.
For the past eight years I have unsuccessfully tried to convince my mother to buy a new cell phone. Don't go back and reread what you just read (yes, eight years). My mother's Nokia is of the Zack Morris variety; it lacks a flip screen, a keyboard, a color screen, and it does not allow for Internet access.
A growing number of retailers have released app and digital versions of their printed catalogs, in an effort to reach a wider audience of shoppers.
Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.
Ever since the antenna problems in the iPhone 4 were first uncovered, there's been a plethora of experts and consumers insisting Apple is making mistakes that will cause long-lasting damage to the brand.
Fox Soccer Channel released an iPhone application May 27 to support its coverage of the FIFA World Cup, which begins June 11. Audi is the official sponsor of the "Ticket to South Africa" application.
Apple introduced its much-anticipated iPad today.
Wired has a great story today about an American in Haiti who saved himself after being crushed by the earthquake with the help of his iPhone.
More companies are advertising on iPhone apps as the mini programs gain popularity. For publishers like The New York Times and the Associated Press, offering ad units within their iPhone news readers is a natural extension of digital inventory.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.