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iPhone

IBM: 15% of online holiday shopping will be done on mobile devices

Juan Martinez November 04, 2011

Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year.

Steve Jobs' effect on marketing

November 01, 2011

While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople.

The latest iPhone has arrived, and Verizon Wireless won't shut up about it

Tony Case October 21, 2011

Sometimes that which seems your friend can suddenly and without warning turn into your bête noire. Take Verizon Wireless' aggressive promotion of Apple's new iPhone 4S via TV spots, in-store signage, transit ads, social media and email blasts.

Thank you, Steve: Late Apple founder opened the digital door for marketing

Melissa Hoffmann October 06, 2011

Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.

Prototype iPhone 5 'left in bar' may be marketing strategy, not leak

Melissa Hoffmann September 01, 2011

Stop me if you heard this one before. An Apple employee walks into a bar...

Office Depot debuts iPhone app with cross-channel shopping cart

Juan Martinez March 08, 2011

Office Depot has launched a mobile commerce iPhone app that allows consumers to extend incomplete transactions from desktop to mobile device. The app, the office supply retailer's third, was built in-house by Office Depot's IT team.

My mother's birthday: A lesson in direct marketing

Juan Martinez January 19, 2011

For the past eight years I have unsuccessfully tried to convince my mother to buy a new cell phone. Don't go back and reread what you just read (yes, eight years). My mother's Nokia is of the Zack Morris variety; it lacks a flip screen, a keyboard, a color screen, and it does not allow for Internet access.

Retailers testing out e-catalog versions

Chris Daniels January 01, 2011

A growing number of retailers have released app and digital versions of their printed catalogs, in an effort to reach a wider audience of shoppers.

Mobile sets agenda

Ben Comer January 01, 2011

Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.

Lesson from the iPhone 4

Christine Crandell, SVP of marketing, Accept Corporation July 26, 2010

Ever since the antenna problems in the iPhone 4 were first uncovered, there's been a plethora of experts and consumers insisting Apple is making mistakes that will cause long-lasting damage to the brand.

Fox Soccer Channel debuts Audi-sponsored World Cup iPhone app

Dianna Dilworth May 27, 2010

Fox Soccer Channel released an iPhone application May 27 to support its coverage of the FIFA World Cup, which begins June 11. Audi is the official sponsor of the "Ticket to South Africa" application.

The iPad cometh

Nathan Golia January 27, 2010

Apple introduced its much-anticipated iPad today.

One more reason to love the iPhone

Dianna Dilworth January 20, 2010

Wired has a great story today about an American in Haiti who saved himself after being crushed by the earthquake with the help of his iPhone.

AP and NYT find marketers warm up to ads in iPhone news apps

Dianna Dilworth August 31, 2009

More companies are advertising on iPhone apps as the mini programs gain popularity. For publishers like The New York Times and the Associated Press, offering ad units within their iPhone news readers is a natural extension of digital inventory.