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JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.
Sometimes that which seems your friend can suddenly and without warning turn into your bête noire. Take Verizon Wireless' aggressive promotion of Apple's new iPhone 4S via TV spots, in-store signage, transit ads, social media and email blasts.
Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.
Office Depot has launched a mobile commerce iPhone app that allows consumers to extend incomplete transactions from desktop to mobile device. The app, the office supply retailer's third, was built in-house by Office Depot's IT team.
Sephora gave away a free sample of makeup for customers who downloaded its iPhone app that it launched in late October.
Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.
Netflix released an app August 26 to allow subscribers to view movies and TV shows from the iPhone or iPod Touch.
Automaker Chevrolet is bringing its showroom to the iPhone and iPad.
Electra Bicycle Company is conducting a digital campaign, including e-mail and social media, to promote an iPhone application it launched this week. Agency JHG, which won the company's digital account last summer, is aiding the effort.
New York Media, the publisher of New York magazine, is targeting hungry mobile users with the launch of a new iPhone app version of MenuPages.com. The free app, which launched January 28, includes listings for more than 30,000 restaurants in all eight US markets covered by the Web site: New York City, Boston, Chicago, Los Angeles, Philadelphia, San Francisco, South Florida and Washington, DC.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.