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iPhone app

JetBlue launches iPhone app, redesigns web and mobile sites

Dianna Dilworth February 06, 2012

JetBlue Airways redesigned its website and mobile site, and has also launched an iPhone application, all with the intent of personalizing and simplifying the customer experience, the airline said on Feb. 6.

The latest iPhone has arrived, and Verizon Wireless won't shut up about it

Tony Case October 21, 2011

Sometimes that which seems your friend can suddenly and without warning turn into your bête noire. Take Verizon Wireless' aggressive promotion of Apple's new iPhone 4S via TV spots, in-store signage, transit ads, social media and email blasts.

Thank you, Steve: Late Apple founder opened the digital door for marketing

Melissa Hoffmann October 06, 2011

Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.

Office Depot debuts iPhone app with cross-channel shopping cart

Juan Martinez March 08, 2011

Office Depot has launched a mobile commerce iPhone app that allows consumers to extend incomplete transactions from desktop to mobile device. The app, the office supply retailer's third, was built in-house by Office Depot's IT team.

Sephora syncs iPhone app release with multilevel campaign

Kevin McKeefery January 01, 2011

Sephora gave away a free sample of makeup for customers who downloaded its iPhone app that it launched in late October.

Mobile sets agenda

Ben Comer January 01, 2011

Mobile advertising, once nascent, has grown into an increasingly important, but fractured marketplace.

Netflix releases video streaming app for iPhone

Ryan Chatelain August 26, 2010

Netflix released an app August 26 to allow subscribers to view movies and TV shows from the iPhone or iPod Touch.

Chevy takes apps for a spin

Ryan Chatelain July 14, 2010

Automaker Chevrolet is bringing its showroom to the iPhone and iPad.

Electra launches iPhone app, digital campaign

Dianna Dilworth February 05, 2010

Electra Bicycle Company is conducting a digital campaign, including e-mail and social media, to promote an iPhone application it launched this week. Agency JHG, which won the company's digital account last summer, is aiding the effort.

MenuPages.com has a new iPhone app

Dianna Dilworth January 29, 2010

New York Media, the publisher of New York magazine, is targeting hungry mobile users with the launch of a new iPhone app version of MenuPages.com. The free app, which launched January 28, includes listings for more than 30,000 restaurants in all eight US markets covered by the Web site: New York City, Boston, Chicago, Los Angeles, Philadelphia, San Francisco, South Florida and Washington, DC.