March 07, 2012
Apple is unveiling (cue celestial harp music) its third generation tablet at a launch event in San Francisco on March 7 and people literally do not know what to do with themselves.
January 19, 2012
Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.
December 01, 2011
Bill Bass, president of the Charming Direct division of Charming Shoppes, discusses the retailer's digital tactics
December 01, 2011
AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base.
eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper.
Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10.
Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year.
November 01, 2011
Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age.
November 01, 2011
While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople.
October 06, 2011
Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.
October 01, 2011
Google's new catalog app for the Apple iPad reignited a debate that will likely rage among direct marketers at least for the foreseeable future: are print catalogs a marketing luxury?
January 05, 2011
Frank Washkuch talks with Joe McCambley, co-founder and creative director at The Wonderfactory, about the impact of the iPad on marketing and how brands are using the device to their advantage.
January 01, 2011
A growing number of retailers have released app and digital versions of their printed catalogs, in an effort to reach a wider audience of shoppers.
Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing.
Venture capital firm Kleiner Perkins Caufield & Byers revealed its new $250 million fund devised to invest in social applications and companies in the appropriate setting of Facebook's Palo Alto, CA, offices.
Tips on iPad and e-mail marketing, savings with digital coupons, using testimonials and more
All aboard the tablet bandwagon! Following in the footsteps of Apple's iPad, a BlackBerry tablet and a host of similar Android-based devices - by Dell, LG, Motorola and others -- are set to hit the market.
Automaker Chevrolet is bringing its showroom to the iPhone and iPad.
OneStopPlus.com, an online plus-size fashion retailer, has launched a mobile commerce site and iPad application.
Forbes Media will market its just-released iPad application through e-mail, Forbes.com, its print magazine and social media beginning this week.
June 21, 2010
Direct marketers and e-commerce merchants taking the iPad for a test drive are still feeling out the popular mobile product's marketing capabilities.
Unica released its Pivotal Veracity eDesign Optimizer technology, which allows marketers to conduct e-mail rendering for the iPad, on June 9. The National Association of Realtors is using the platform.
Amazon.com released an e-commerce app for the iPad on May 12. The app lets consumers search for products from Amazon and other retailers.
April 19, 2010
The publishing industry is looking to the iPad to stanch the exodus of print subscribers - and the ad dollars that followed them.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
