iPad

The third coming: All hail the iPad3?

The third coming: All hail the iPad3?

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Apple is unveiling (cue celestial harp music) its third generation tablet at a launch event in San Francisco on March 7 and people literally do not know what to do with themselves.

Volkswagen centers Golf R campaign around iPad app

Volkswagen centers Golf R campaign around iPad app

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Volkswagen has launched a campaign and an iPad app to drive sales for its 2012 Golf R model, said Charlie Taylor, the car company's general manager of digital marketing, on Jan. 19. Volkswagen worked with digital agency AKQA to create the app.

Q&A: Bill Bass, president, Charming Direct division, Charming Shoppes

Q&A: Bill Bass, president, Charming Direct division, Charming Shoppes

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Bill Bass, president of the Charming 
Direct division of Charming Shoppes, discusses the retailer's digital tactics

Brands weigh premium price tag of rich media tablet ads

Brands weigh premium price tag of rich media tablet ads

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AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base.

Did eBay just create couch commerce?

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eBay's updated iPad app converts the TV's remote control into a consumer's personal shopper.

Sam's Club to launch iPad app

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Sam's Club will debut an iPad app in the "next few weeks," said Matt Martin, senior marketing manager at the Wal-Mart Stores-owned retailer, during a session at the ad:tech New York conference on Nov. 10.

IBM: 15% of online holiday shopping will be done on mobile devices

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Fifteen percent of e-commerce shoppers will log onto brand websites using a mobile device this holiday season, according to the IBM Coremetrics Benchmark Industry Report released Nov. 4. The study also predicts total online holiday shopping in November will grow 15% compared with last year.

Hearst constructs 
its digital castle

Hearst constructs 
its digital castle

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Digital or die. That's become the watchword of print brands, urgently harnessing the latest innovations — from social media platforms to smartphones to the iPad — to refashion their businesses for a new media age.

Steve Jobs' effect on marketing

Steve Jobs' effect on marketing

While not unexpected, the death of Apple cofounder and CEO Steve Jobs in October triggered an avalanche of reaction from media and businesspeople.

Thank you, Steve: Late Apple founder opened the digital door for marketing

Thank you, Steve: Late Apple founder opened the digital door for marketing

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Steve Jobs gave the world much more than a series of new and ever-shinier toys. In eulogies written by major news outlets, on blogs and in bite-sized Tweets, a common theme quickly emerged: "Steve Jobs changed ________." A lot of things can complete that sentence. Advertising is one.

Brands hop on iPad catalog bandwagon

Brands hop on iPad catalog bandwagon

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Google's new catalog app for the Apple iPad reignited a debate that will likely rage among direct marketers at least for the foreseeable future: are print catalogs a marketing luxury?

Joe McCambley, co-founder, creative director, The Wonderfactory

Joe McCambley, co-founder, creative director, The Wonderfactory

Frank Washkuch talks with Joe McCambley, co-founder and creative director at The Wonderfactory, about the impact of the iPad on marketing and how brands are using the device to their advantage.

Retailers testing out e-catalog versions

Retailers testing out e-catalog versions

A growing number of retailers have released app and digital versions of their printed catalogs, in an effort to reach a wider audience of shoppers.

Google eBookstore could create ad-supported book publishing model: experts

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Google's just launched eBookstore, which made available approximately 3 million digital books from more than 4,000 publishers, will be a boon for the nascent e-tablet market, according to industry experts. It could also usher in ad-supported book publishing.

The Street backs social startups in $250M fund

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Venture capital firm Kleiner Perkins Caufield & Byers revealed its new $250 million fund devised to invest in social applications and companies in the appropriate setting of Facebook's Palo Alto, CA, offices.

TOOLBOX

Tips on iPad and e-mail marketing, savings with digital coupons, using testimonials and more

Tablet wars on the horizon

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All aboard the tablet bandwagon! Following in the footsteps of Apple's iPad, a BlackBerry tablet and a host of similar Android-based devices - by Dell, LG, Motorola and others -- are set to hit the market.

Chevy takes apps for a spin

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Automaker Chevrolet is bringing its showroom to the iPhone and iPad.

OneStopPlus.com creates mobile e-commerce site, iPad app

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OneStopPlus.com, an online plus-size fashion retailer, has launched a mobile commerce site and iPad application.

Forbes Media to promote investment guide iPad app

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Forbes Media will market its just-released iPad application through e-mail, Forbes.com, its print magazine and social media beginning this week.

Exploring the iPad's potential

Exploring the iPad's potential

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Direct marketers and e-commerce merchants taking the iPad for a test drive are still feeling out the popular mobile product's marketing capabilities.

Unica releases e-mail for iPad optimization platform

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Unica released its Pivotal Veracity eDesign Optimizer technology, which allows marketers to conduct e-mail rendering for the iPad, on June 9. The National Association of Realtors is using the platform.

Amazon.com e-commerce iPad app goes public

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Amazon.com released an e-commerce app for the iPad on May 12. The app lets consumers search for products from Amazon and other retailers.

Publishers expect subscription lift from iPad

Publishers expect subscription lift from iPad

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The publishing industry is looking to the iPad to stanch the exodus of print subscribers - and the ad dollars that followed them.

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