iPad App Ad

The evolving complexities of interactive tablet ads

The evolving complexities of interactive tablet ads

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Ralph Lauren's New York Times iPad ads are heavily interactive, featuring new content and elaborate e-commerce elements. Direct Marketing News speaks with both Todd Haskell of the Times and Eric Litman of Medialets.

Brands weigh premium price tag of rich media tablet ads

Brands weigh premium price tag of rich media tablet ads

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AOL, Apple and Yahoo each reportedly charge up to six figures for brands to run interactive ads for tablet devices. While ad rates equivalent to home prices may seem obscene, industry experts say tablet advertising can be worthwhile for luxury brands targeting the tablet market's affluent owner base.

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