Investment

Digital Marketing Attribution

Digital Marketing Attribution

Two ways to tap into Big Data Disruption to optimize your marketing investments.

The ROI of Marketing Data

The ROI of Marketing Data

Building the business case for data investment to impact marketing.

Pinterest lands $100M investment led by Japanese e-commerce giant

Pinterest lands $100M investment led by Japanese e-commerce giant

With a $100 investment in Pinterest by Japanese conglomerate Rakuten, Inc., the social site is now valued at $1.5 billion.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...