Investment

Digital Marketing Attribution

Digital Marketing Attribution

Two ways to tap into Big Data Disruption to optimize your marketing investments.

The ROI of Marketing Data

The ROI of Marketing Data

Building the business case for data investment to impact marketing.

Pinterest lands $100M investment led by Japanese e-commerce giant

Pinterest lands $100M investment led by Japanese e-commerce giant

With a $100 investment in Pinterest by Japanese conglomerate Rakuten, Inc., the social site is now valued at $1.5 billion.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.