Investment Company Buys Majority in CC3

Share this article:
Direct marketing company CC3 said yesterday that a majority interest in the company has been acquired by Providence Equity Partners with a minority interest purchased by CC3's senior members. Terms of the transaction were not disclosed.


CC3 said the transaction will let it expand its product and service lines and better serve its clients. CC3 currently provides list brokerage and management as well as online, fulfillment, call center and statement processing services.


The corporate name will change to CC3 Acquisition LLC. It will remain headquartered in Ivyland, PA.


CC3 president/CEO Don McKenzie will retain his position as president, and Al Dobron and Peter Wilde of Providence Equity Partners will join him on the board of directors. CC3 founders Lew Treffeau and Leo Hertzog are expected to retire.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.