The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before.
Digital River Inc. has introduced a new e-commerce platform designed to optimize the online sales of limited-edition and clearance merchandise for manufacturers. "Companies are looking for additional sources of revenue," said Matt Voda, group VP and product manager at Digital River. As a result, the traditional scenario that saw manufacturers liquidating left over inventory through a third-party isn't as appealing as it once was.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.