The digital landscape is confusing. Anybody who has viewed the Terry Kawaja Display Landscape slide knows this. Despite that, we have the opportunity to do the targeting we've only dreamed of before.
Digital River Inc. has introduced a new e-commerce platform designed to optimize the online sales of limited-edition and clearance merchandise for manufacturers. "Companies are looking for additional sources of revenue," said Matt Voda, group VP and product manager at Digital River. As a result, the traditional scenario that saw manufacturers liquidating left over inventory through a third-party isn't as appealing as it once was.
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When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.