Interpublic to buy Reprise Media for search strength

Share this article:

Advertising agency holding conglomerate Interpublic Group of Companies Inc. has agreed to buy Reprise Media, one of the leading independent search engine marketing firms nationwide.

Reprise will become the first company in Interpublic's newly established Futures Marketing Group as the agency holding company looks to bolster its search offerings for clients. It will retain its identity and managing partners Peter Hershberg and Joshua Stylman.

Terms were not disclosed.

The acquisition comes a few days after Weyforth-Haas Marketing announced its merger with Bennett Kuhn Varner and Mercury Media made public its marriage to Advanced Results Marketing - all major agencies in the direct and interactive agency and media world.

Reprise is headquartered in New York, with offices in Boston and San Francisco as well. The firm's search engine marketing services are put to use by clients such as HarperCollins, Martha Stewart Living Omnimedia, Castrol, Microsoft and USA Today.

In recent years Reprise had started working with Interpublic agencies such as ID Media, Deutsch and Universal McCann. Interpublic also owns agencies including The Martin Agency, McCann Erickson, Draftfcb, Mullen, Lowe Worldwide and Initiative.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.