Interpublic Group Buys Stake in Japan's Oak Lawn

Share this article:
The Interpublic Group, New York, Friday acquired an equity stake in Oak Lawn Marketing, a database, customer relationship management and Internet commerce company based in Japan.


Financial terms were not disclosed.


As a result of the agreement, IPG's McCann-Erickson WorldGroup will be able to link its McCann Relationship Marketing Worldwide network to major Oak Lawn CRM properties such as Contact Jap@n, a 24-hour, customer-service telephone center, and its Shopjap@n Internet shopping mall.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions