Interpublic Group Buys Stake in Japan's Oak Lawn

Share this article:
The Interpublic Group, New York, Friday acquired an equity stake in Oak Lawn Marketing, a database, customer relationship management and Internet commerce company based in Japan.


Financial terms were not disclosed.


As a result of the agreement, IPG's McCann-Erickson WorldGroup will be able to link its McCann Relationship Marketing Worldwide network to major Oak Lawn CRM properties such as Contact Jap@n, a 24-hour, customer-service telephone center, and its Shopjap@n Internet shopping mall.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.