Interpublic Group Buys Stake in Japan's Oak Lawn

Share this article:
The Interpublic Group, New York, Friday acquired an equity stake in Oak Lawn Marketing, a database, customer relationship management and Internet commerce company based in Japan.


Financial terms were not disclosed.


As a result of the agreement, IPG's McCann-Erickson WorldGroup will be able to link its McCann Relationship Marketing Worldwide network to major Oak Lawn CRM properties such as Contact Jap@n, a 24-hour, customer-service telephone center, and its Shopjap@n Internet shopping mall.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.