Internet Users Flock to Entertainment, Greenfield Says

Share this article:
Americans on the Internet are primarily looking for a little entertainment, according to Greenfield Online's annual Netstyles survey.


More than 80 percent of 3,000 respondents told the company that the Internet is a "rich, diverse source of entertainment."


According to Greenfield, Wilton, CT, 83 percent of people said they play games both online and offline. In addition, 52 percent subscribed to fun/jokes/games updates compared with 43 percent to daily news updates, 31 percent to e-mail newsgroups, 30 percent to business updates and 22 percent to stock market updates.


The availability of music and entertainment-on-demand is also becoming a factor with 66 percent of those with multimedia capabilities saying they use the Internet to download music.


Another piece of good news for the industry is that 36 percent of respondents said they plan to use the Internet more frequently a year from now than they currently do.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.