Internet Users Flock to Entertainment, Greenfield Says

Share this article:
Americans on the Internet are primarily looking for a little entertainment, according to Greenfield Online's annual Netstyles survey.


More than 80 percent of 3,000 respondents told the company that the Internet is a "rich, diverse source of entertainment."


According to Greenfield, Wilton, CT, 83 percent of people said they play games both online and offline. In addition, 52 percent subscribed to fun/jokes/games updates compared with 43 percent to daily news updates, 31 percent to e-mail newsgroups, 30 percent to business updates and 22 percent to stock market updates.


The availability of music and entertainment-on-demand is also becoming a factor with 66 percent of those with multimedia capabilities saying they use the Internet to download music.


Another piece of good news for the industry is that 36 percent of respondents said they plan to use the Internet more frequently a year from now than they currently do.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.