Internet Technology Shifts Toward Consumer

Share this article:
United Parcel Service chairman/CEO Jim Kelly said Internet technology is shifting power from manufacturers, retailers and distributors to the business and residential consumer. In a speech before the Economic Club of Detroit, Kelly said direct Internet connections to manufacturers and retailers is killing the old push model of retailing and replacing it with the new pull model.


He said information, cash and choice will create a new age of consumerism allowing consumers to pull the products they need out of a company's inventory without having their preferences filtered through the agendas of companies.
Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Food Delivery Mailers

Delivered: Food Delivery Mailers

What's in our mailbox this month: Food delivery mailers. Which one's the tastiest?

Tracking Direct Mail Response in a Digital World

Tracking Direct Mail Response in a Digital World

It's essential to understand how direct mail delivers website traffic and impact conversions.

Help Out the USPS—and Yourself—by Amping Up Your Direct Mail

Help Out the USPS—and Yourself—by Amping Up Your ...

Direct mail is far from obsolete, and investing in it could save the USPS.