Internet Sales Increase for Travel Industry

Share this article:
PhoCusWright, Sherman, CT, an independent strategy and research company that focuses on the Internet travel industry, said Internet sales will represent 5.5 percent of all hotel bookings in three years. According to the report released this week, hotel sales will more than double to $1.1 billion in 1999 and eventually reach close to $4 billion by 2001.


Other findings include: Leading hotels offering Internet bookings report that 82 percent of total reservations are made through those Web sites; leading hotels invested an average of $20 million in their Web sites in 1998; and that hotels represented nearly 13 percent of total travel e-commerce in 1998.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.