Internet Retailer draws crowds

Today began the first major day at the Internet Retailer Conference in San Jose and it has drawn the masses.  The sessions have been very full, which is pretty impressive in a room that probably holds a thousand people.  Jim McCann from 1-800-flowers.com gave a very good keynote, full of colorful anecdotes about running a small family flower shop in Manhattan in the 70s.  His customers would sit around the store on ratty director's chairs and give opinions on his flower arranging and if his uncle wanted to come for Thanksgiving dinner during the busy season, he had to help with deliveries on Wednesday beforehand.

The show floor seemed quiet whenever I wandered it, but the exhibiting vendors assured me that traffic was good.  UPS was selling a returns option, something worthwhile to all of the online retailers out there, and Junction Solutions said that they had inquires about all of their products, not just their e-commerce platform.  MyBuys was showing off its updated version of its RSS, e-mail and e-commerce analytics platform that is rich with behavioral targeting.
Lunch was hosted by Accretive Commerce, who presented its platform and announced new partnerships with Allurent, LiquidPixels and CyberSource.  But the presentation was really just background noise to the mingling. I ate with Kevin Magnuson CEO or online sports store M.U.D.U. Sports and Nicki Hayes at Memolink.  Mr. Magnuson noted how many e-commerce vendors he met that didn't have booths, but were just wandering the show.  Ms. Hayes was one such vendor.  Both were enjoying the sessions, though our lunchtime chatter didn't let us get very into Foresee's naming of the top retailers.  It was to be expected, Apple.com, Amazon.com and Netflix.com were names I heard when I looked up from my salad.
-Dianna Dilworth
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...