Internet Of Things

Millennial Women Will Usher in the Smart Home Era

Millennial Women Will Usher in the Smart Home Era

By

The Internet of Things will become a bigger thing when millennials begin buying homes in bigger numbers.

Is the Next Mobile Trend Already at Hand?

Is the Next Mobile Trend Already at Hand?

By

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.

Tag Management Beyond the Tag

Tag Management Beyond the Tag

By

"The number of digital touchpoints is increasing exponentially—and with the Internet of Everything no longer the plot of a Philip K. Dick novel, marketers need a strategy to keep up."

Back to the Future: Marketing in 2025

Back to the Future: Marketing in 2025

By

Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.

Ethics: The Achilles Heel of Big Data?

Ethics: The Achilles Heel of Big Data?

By

Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?

Could Marketers Have a New Touchpoint in Proximal Identity?

Could Marketers Have a New Touchpoint in Proximal Identity?

By

Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?

Data: Go Big or Go Home

Data: Go Big or Go Home

By

The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

News Byte: Google Buys Into The Internet of Things

News Byte: Google Buys Into The Internet of Things

By

It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...