Internet Of Things

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

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Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.

Tag Management Beyond the Tag

Tag Management Beyond the Tag

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"The number of digital touchpoints is increasing exponentially—and with the Internet of Everything no longer the plot of a Philip K. Dick novel, marketers need a strategy to keep up."

Back to the Future: Marketing in 2025

Back to the Future: Marketing in 2025

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Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.

Ethics: The Achilles Heel of Big Data?

Ethics: The Achilles Heel of Big Data?

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Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?

Could Marketers Have a New Touchpoint in Proximal Identity?

Could Marketers Have a New Touchpoint in Proximal Identity?

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Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?

Data: Go Big or Go Home

Data: Go Big or Go Home

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The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

News Byte: Google Buys Into The Internet of Things

News Byte: Google Buys Into The Internet of Things

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It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.

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