Internet Of Things

Ethics: The Achilles Heel of Big Data?

Ethics: The Achilles Heel of Big Data?

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Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?

Could Marketers Have a New Touchpoint in Proximal Identity?

Could Marketers Have a New Touchpoint in Proximal Identity?

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Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?

Data: Go Big or Go Home

Data: Go Big or Go Home

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The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

News Byte: Google Buys Into The Internet of Things

News Byte: Google Buys Into The Internet of Things

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It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.