Internet of Things

The Monday Stack: Flexing Digital Muscles

The Monday Stack: Flexing Digital Muscles

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Our weekly column about marketing tech and ops

Carnival Corporation Cruises Towards IoT

Carnival Corporation Cruises Towards IoT

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The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.

Meet the Marketer: Level 3's CMO, Anthony Christie

Meet the Marketer: Level 3's CMO, Anthony Christie

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Anthony Christie talks about his route to becoming a tech CMO

The IoT Will Stress Retail Networks

The IoT Will Stress Retail Networks

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Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications

Influencer Marketing is Creeping into Alexa

Influencer Marketing is Creeping into Alexa

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Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

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Adobe comes out punching with its new Experience Cloud

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

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Pop-up stores can reflect deep integration with modern, high-tech marketing methods

The IoT and Data Sharing are Reinventing Loyalty

The IoT and Data Sharing are Reinventing Loyalty

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Data, collaboration, and the IoT are reframing loyalty for a new age

Data, Data Everywhere

Data, Data Everywhere

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Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere

DMN Future Week: Keep Watching the Skies

DMN Future Week: Keep Watching the Skies

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This week at DMN we're straining to look beyond the event horizon

What CES Revealed for Marketers

What CES Revealed for Marketers

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Sensors and Alexa proliferated, but the tech conference really confirmed what marketers already knew.

The Home Assistant Arms Race Heats Up

The Home Assistant Arms Race Heats Up

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It's safe to assume we'll be hearing a lot about Alexa and its ilk in 2017.

How Chatbots Talk Up IoT Measures in Analytics

How Chatbots Talk Up IoT Measures in Analytics

Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.

Buzz or Bust: The Internet of Things (and More)?

Buzz or Bust: The Internet of Things (and More)?

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This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three

IoT Seemed Less Exciting in 2016

IoT Seemed Less Exciting in 2016

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Perhaps marketers were more focused on new trends like AI and VR.

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

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The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

The Omnichannel Dream Still Out of Reach

The Omnichannel Dream Still Out of Reach

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But promising signs ahead.

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

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Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

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Tim Hayden of Zignal Labs shares his marketing tech outlook

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The marketer's guide to the windfalls and pitfalls of the Internet of Things

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The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

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The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

CES Forecasts an Internet of Things Boom in 2016

CES Forecasts an Internet of Things Boom in 2016

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The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.

Email Marketing in the Age of Programmatic and IoT

Email Marketing in the Age of Programmatic and IoT

Programmatic buying and interactions with Internet of Things devices will reinvent email marketing.

The Analytics of Everything

The Analytics of Everything

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In the age of the customer it's no longer about the Internet of Things or The Analytics of Things. Marketers today are working with The Analytics of Everything.

It's Happening: Washers Can Order Their Own Detergent from Amazon.

It's Happening: Washers Can Order Their Own Detergent from Amazon.

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General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.

Salesforce Launches IoT Cloud

Salesforce Launches IoT Cloud

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The introduction of cloud number seven figures to be one of the top stories at Dreamforce this week.

Marketers and the Beanstalk

Marketers and the Beanstalk

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Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.

Always On and Ever Present

Always On and Ever Present

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Is it even possible to be a marketer today without being exhausted all the time?

The Internet of Things—or Is It the Analytics of Things?

The Internet of Things—or Is It the Analytics of Things?

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Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.

The New Rules of Modern Marketing

The New Rules of Modern Marketing

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Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.

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