Internet of Things
Sensors and Alexa proliferated, but the tech conference really confirmed what marketers already knew.
It's safe to assume we'll be hearing a lot about Alexa and its ilk in 2017.
Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three
Perhaps marketers were more focused on new trends like AI and VR.
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.
But promising signs ahead.
Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things
Tim Hayden of Zignal Labs shares his marketing tech outlook
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.
Programmatic buying and interactions with Internet of Things devices will reinvent email marketing.
In the age of the customer it's no longer about the Internet of Things or The Analytics of Things. Marketers today are working with The Analytics of Everything.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
The introduction of cloud number seven figures to be one of the top stories at Dreamforce this week.
Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.
Is it even possible to be a marketer today without being exhausted all the time?
Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.
Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.
The Internet of Things will become a bigger thing when millennials begin buying homes in bigger numbers.
Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.
"The number of digital touchpoints is increasing exponentially—and with the Internet of Everything no longer the plot of a Philip K. Dick novel, marketers need a strategy to keep up."
Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.
Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?
Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?
The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?
It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.
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