Internet of Things
Our weekly column about marketing tech and ops
The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.
Anthony Christie talks about his route to becoming a tech CMO
Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications
Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.
Adobe comes out punching with its new Experience Cloud
Pop-up stores can reflect deep integration with modern, high-tech marketing methods
Data, collaboration, and the IoT are reframing loyalty for a new age
Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere
This week at DMN we're straining to look beyond the event horizon
Sensors and Alexa proliferated, but the tech conference really confirmed what marketers already knew.
It's safe to assume we'll be hearing a lot about Alexa and its ilk in 2017.
Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.
This week, we asked industry leaders to give us their candid thoughts on some of the hot topics of 2016: Here's part three
Perhaps marketers were more focused on new trends like AI and VR.
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.
But promising signs ahead.
Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things
Tim Hayden of Zignal Labs shares his marketing tech outlook
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.
Programmatic buying and interactions with Internet of Things devices will reinvent email marketing.
In the age of the customer it's no longer about the Internet of Things or The Analytics of Things. Marketers today are working with The Analytics of Everything.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
The introduction of cloud number seven figures to be one of the top stories at Dreamforce this week.
Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.
Is it even possible to be a marketer today without being exhausted all the time?
Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.
Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.
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