Internet Of Things
Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.
Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.
The Internet of Things will become a bigger thing when millennials begin buying homes in bigger numbers.
Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.
"The number of digital touchpoints is increasing exponentially—and with the Internet of Everything no longer the plot of a Philip K. Dick novel, marketers need a strategy to keep up."
Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.
Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?
Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?
The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?
It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...