Internet of Things

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

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Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

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Tim Hayden of Zignal Labs shares his marketing tech outlook

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The marketer's guide to the windfalls and pitfalls of the Internet of Things

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The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

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The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

CES Forecasts an Internet of Things Boom in 2016

CES Forecasts an Internet of Things Boom in 2016

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The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.

Email Marketing in the Age of Programmatic and IoT

Email Marketing in the Age of Programmatic and IoT

Programmatic buying and interactions with Internet of Things devices will reinvent email marketing.

The Analytics of Everything

The Analytics of Everything

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In the age of the customer it's no longer about the Internet of Things or The Analytics of Things. Marketers today are working with The Analytics of Everything.

It's Happening: Washers Can Order Their Own Detergent from Amazon.

It's Happening: Washers Can Order Their Own Detergent from Amazon.

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General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.

Salesforce Launches IoT Cloud

Salesforce Launches IoT Cloud

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The introduction of cloud number seven figures to be one of the top stories at Dreamforce this week.

Marketers and the Beanstalk

Marketers and the Beanstalk

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Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.

Always On and Ever Present

Always On and Ever Present

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Is it even possible to be a marketer today without being exhausted all the time?

The Internet of Things—or Is It the Analytics of Things?

The Internet of Things—or Is It the Analytics of Things?

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Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.

The New Rules of Modern Marketing

The New Rules of Modern Marketing

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Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.

Millennial Women Will Usher in the Smart Home Era

Millennial Women Will Usher in the Smart Home Era

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The Internet of Things will become a bigger thing when millennials begin buying homes in bigger numbers.

Is the Next Mobile Trend Already at Hand?

Is the Next Mobile Trend Already at Hand?

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Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.

Tag Management Beyond the Tag

Tag Management Beyond the Tag

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"The number of digital touchpoints is increasing exponentially—and with the Internet of Everything no longer the plot of a Philip K. Dick novel, marketers need a strategy to keep up."

Back to the Future: Marketing in 2025

Back to the Future: Marketing in 2025

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Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.

Ethics: The Achilles Heel of Big Data?

Ethics: The Achilles Heel of Big Data?

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Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?

Could Marketers Have a New Touchpoint in Proximal Identity?

Could Marketers Have a New Touchpoint in Proximal Identity?

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Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?

Data: Go Big or Go Home

Data: Go Big or Go Home

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The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

News Byte: Google Buys Into The Internet of Things

News Byte: Google Buys Into The Internet of Things

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It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.

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