Internet of Things
The Internet of Things is well known, but not well understood. Here's everything marketers need to know before diving into this latest tech trend.
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
The annual tech conference is filled with connected hardware of every ilk, heralding the Age of the Internet of Things.
Programmatic buying and interactions with Internet of Things devices will reinvent email marketing.
In the age of the customer it's no longer about the Internet of Things or The Analytics of Things. Marketers today are working with The Analytics of Everything.
General Electric, Oster, Samsung, and nine others enlist in the Dash replenishment service, which lets "Things" re-order consumables.
The introduction of cloud number seven figures to be one of the top stories at Dreamforce this week.
Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.
Is it even possible to be a marketer today without being exhausted all the time?
Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.
Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.
The Internet of Things will become a bigger thing when millennials begin buying homes in bigger numbers.
Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.
"The number of digital touchpoints is increasing exponentially—and with the Internet of Everything no longer the plot of a Philip K. Dick novel, marketers need a strategy to keep up."
Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.
Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?
Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?
The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?
It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.