Internet Of Things

Marketers and the Beanstalk

Marketers and the Beanstalk

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Marketers have been handed magic tech beans to lift them to unheard-of heights. But according to a new study, they are developing acrophobia.

Always On and Ever Present

Always On and Ever Present

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Is it even possible to be a marketer today without being exhausted all the time?

The Internet of Things—or Is It the Analytics of Things?

The Internet of Things—or Is It the Analytics of Things?

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Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.

The New Rules of Modern Marketing

The New Rules of Modern Marketing

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Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.

Millennial Women Will Usher in the Smart Home Era

Millennial Women Will Usher in the Smart Home Era

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The Internet of Things will become a bigger thing when millennials begin buying homes in bigger numbers.

Is the Next Mobile Trend Already at Hand?

Is the Next Mobile Trend Already at Hand?

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Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay heed.

Tag Management Beyond the Tag

Tag Management Beyond the Tag

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"The number of digital touchpoints is increasing exponentially—and with the Internet of Everything no longer the plot of a Philip K. Dick novel, marketers need a strategy to keep up."

Back to the Future: Marketing in 2025

Back to the Future: Marketing in 2025

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Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.

Ethics: The Achilles Heel of Big Data?

Ethics: The Achilles Heel of Big Data?

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Marketers have access to more data and technology than ever before, but technology has no moral scruples. But just because they can, does that mean that marketers should?

Could Marketers Have a New Touchpoint in Proximal Identity?

Could Marketers Have a New Touchpoint in Proximal Identity?

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Consumers and businesses now have a way to register unique names for their personal network of wireless devices. Should marketers take note, as well?

Data: Go Big or Go Home

Data: Go Big or Go Home

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The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

News Byte: Google Buys Into The Internet of Things

News Byte: Google Buys Into The Internet of Things

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It spends $3.2 billion to acquire Nest Labs, maker of Web-connected household devices such as thermostats and smoke alarms.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...